MYRTLE BEACH, S.C. - eTradeWire -- iTATU, the entertainment tech startup quietly building a new category in fan engagement, today announced the appointment of Des Hague as Chairman of the Board. As the company prepares to launch its first wave of interactive airbrush tattoo kiosks, Hague's leadership signals the start of a bold growth chapter. With early traction among top-tier venues and a slate of marquee events on deck, iTATU is poised to make a major splash in 2025.

A nine-time CEO and founder of Hague Enterprises, Des Hague brings decades of growth leadership and deep relationships across hospitality, sports, entertainment, and private equity. Known for scaling brands like IHOP, Safeway, and Centerplate, Hague has driven billions in shareholder value and held over 20 board seats across public and private companies.

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"Des is the kind of leader who can take a great idea and scale it to global relevance," said Chris Martin, founder and CEO of iTATU. "His influence, experience, and network are exactly what we need as we move into major venues, arenas, and fan-driven experiences across the country."

"Innovations that elevate the guest experience have always drawn me in," Hague said. "iTATU is fun, unique, and built for the energy of today's live entertainment landscape. Venue operators looking to bring something fresh to their fans—call me. Let's get it on your calendar."

iTATU's next-generation kiosks are already drawing crowds at major events and festivals, with a growing list of scheduled deployments through 2025. Strategic venue partnerships are in motion, and the company is actively scaling its footprint to meet rising demand.

About iTATU

iTATU is reinventing the fan experience with custom temporary airbrush tattoo kiosks. Designed for sports venues, family entertainment centers, festivals, and branded events, iTATU kiosks and its "TAT-Vertising" program, blend technology, body art, and entertainment into one crowd-pulling sponsorship activation.

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About Des Hague

Hague is a two-time best-selling author and a proven, been-there-done-that leader, having scaled globally recognized brands including IHOP, Safeway, and Centerplate. He has served on over 20 boards and spent a decade as an operating partner at Kohlberg & Company, a leading private equity firm. Since 2015, Hague has led HAGUE ENTERPRISES, advising growth-stage and Fortune 500 companies across hospitality, tech, and entertainment. Over his career, Hague has returned billions to shareholders and investors—and raised more than $100 million for charitable causes.

www.iTATU.life