SYDNEY - eTradeWire -- Defyn, a Sydney-based digital agency, today announced the launch of StoreAuditor (https://storeauditor.au), a free web tool that helps Shopify merchants find and prioritise the issues holding their stores back. The tool is available now and starts free, with no install required.

Australian Shopify merchants are increasingly losing organic traffic and conversions to problems that are hard to see from the storefront: failing Core Web Vitals, slow themes, app debt that quietly adds seconds to every page load, and on-page SEO gaps. StoreAuditor was built to surface these issues in one place and tell merchants which fixes will move the needle most.

More on eTradeWire News

• Why We Care NFP 4th Annual Christmas in July Health & Resource Festival Serves Over 247 Families an
• Phinge Offers to Join Child Safety Advocacy Groups in Congress to Combat Online Exploitation: Educate Lawmakers on Netverse Zero-trust App-less Tech
• Board of AdviseHERS Welcomes Powerhouse Faculty, Launches Newest Cohort
• Kiddos Consignment Returns to Mission Viejo for Huge 5-Day Kids Resale Event August 25–29
• "ChatGPT Isn't Your Contractor": Veteran Engineer Launches Remodeling Guide and Free AI Advisor

"Most store owners know something is off, but not what to fix first, and the generic audit tools tend to dump a long list of problems without any sense of priority or impact," said Pradeep, who heads up web solutions at Defyn. "We built StoreAuditor to give a clear, ranked picture of what is costing a store the most, so merchants and their developers can act with confidence. Making it free to start was a deliberate choice, because every merchant should be able to see where they stand."

What StoreAuditor does:

• Runs a full audit of a Shopify store across SEO, performance and Core Web Vitals, and the storefront experience.
• Returns a prioritised fix list with the likely impact of each item, rather than an unranked checklist.
• Flags installed apps that slow the store down and other common theme performance leaks.
• Delivers a clear, shareable report a merchant can hand straight to their developer.

The tool grew out of Defyn's own client work. The same audit methodology underpins the Shopify performance engagements the agency runs for merchants across Australia, and StoreAuditor packages that approach into a faster, repeatable, self-serve format.

More on eTradeWire News

• Ethereal Inc. Officially Launches in Knoxville
• Premier Workspaces Secures Long-Term Lease at Irvine Spectrum Center
• Kevin Sorbo joins Speed Shift Origins
• Cornerstone Treatment Center Brings Fulton Community Together for Community Luau
• 5,000 University Of California Workers Join Teamsters Local 2010 In 12 Months!

Availability

StoreAuditor is available now and free to start at https://storeauditor.au . Defyn welcomes feedback from the Shopify and merchant community as the tool develops.

About Defyn

Defyn is a Sydney-based digital agency offering web design, development, eCommerce, SEO and managed hosting across industries including arts, nonprofits, government and retail. The agency works across platforms including Shopify, WordPress, WooCommerce and Adobe Commerce. Learn more at https://defyn.com.au .