BEAUFORT, S.C. - eTradeWire -- After three decades as a global cruise director who lived with his team and clients, speaker, trainer, and author Paul Rutter has released his second book, You Can't Make This Ship Up, available online wherever books are sold.

How would you manage and grow your business if you had to live with your team and clients? Paul Rutter is a customer-experience expert and has survived three decades of life at sea as a cruise director for the largest ships in the world.

In You Can't Make This Ship Up, he recounts the hilarity of life on the high seas and the lessons he learned along the way. These lessons and life-defining moments are the perfect guide for sea and land-based businesses to thrive in a culture based around exceptional customer service.

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His latest book, You Can't Make this Ship Up, discusses business implementation strategies like:

-How to Hire Effectively
-Personality, work ethic and values fit your company's culture
-Shaping your Team Up, or Shipping them Out
-Upholding Solid Gold Standards
-How Loose Lips Literally Sink Ships
-Throwing off the bowlines to take some risks
-Implementing International naptime

A launch party is scheduled for January 2022.  Please sign up for updates at www.PaulRutterSpeaks.com.

About Paul Rutter
Paul has managed and guided some of the largest and most luxurious cruise ships in the world, speaking on stages all over the globe where living with the customers, clients, and co-workers was a way of life. His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer's expectations, rather than just meet them, higher levels of customer satisfaction, retention, loyalty, and repeat business can be experienced.

He is also the author of Repeat Business Inc: The Business of Staying in Business.