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eTradeWire News/10838613
CHICHESTER, U.K. - eTradeWire -- The UK event industry is in the middle of a quiet but significant shift in how seated events are dressed, and the driving force is not aesthetics. It is operational and commercial logic applied consistently to a purchasing decision that most event planners have made on autopilot for years.
Fresh floral arrangements have been the default table centre at UK corporate events and weddings for decades. They are beautiful, well-understood and supported by a mature supply chain. They are also single-use, same-cost at every event and entirely incapable of carrying a brand into the photographs guests take throughout the evening.
LED table centres address each of these limitations directly. As a capital purchase rather than a recurring consumable, they distribute their cost across every event they attend. Used monthly across a year, the per-event cost of a quality LED table centre drops to a fraction of an equivalent fresh floral arrangement. The social content case is equally direct: a guest photograph capturing a branded LED centre at a corporate table carries a company logo or event brand across that guest's entire social network, at no additional media cost.
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Boardsy, the UK-based LED and custom signage supplier, has seen consistent growth in demand for its wireless LED table centre range from event planners, corporate event managers and wedding coordinators across the UK. The company's custom circle LED lamp (https://boardsy.co.uk/product/custom-circle-led-lamp/) wireless, IP65-rated, RGB-adjustable to any brand colour and available with full custom branding has become one of the most-specified table centre products in the UK event sector.
"The comparison people need to make is not aesthetic," said a spokesperson for Boardsy. "Both flowers and LED centres can be beautiful. The comparison is operational. How many events does this product attend? What does it cost per event after ten uses? What brand work does it do between setup and midnight? Answered honestly, the decision becomes fairly clear for anyone running a consistent event programme."
The full range of LED table centres and branded event lighting is available at boardsy.co.uk/led-table-centres, with free design mockups within 24 hours and no minimum order.
Fresh floral arrangements have been the default table centre at UK corporate events and weddings for decades. They are beautiful, well-understood and supported by a mature supply chain. They are also single-use, same-cost at every event and entirely incapable of carrying a brand into the photographs guests take throughout the evening.
LED table centres address each of these limitations directly. As a capital purchase rather than a recurring consumable, they distribute their cost across every event they attend. Used monthly across a year, the per-event cost of a quality LED table centre drops to a fraction of an equivalent fresh floral arrangement. The social content case is equally direct: a guest photograph capturing a branded LED centre at a corporate table carries a company logo or event brand across that guest's entire social network, at no additional media cost.
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Boardsy, the UK-based LED and custom signage supplier, has seen consistent growth in demand for its wireless LED table centre range from event planners, corporate event managers and wedding coordinators across the UK. The company's custom circle LED lamp (https://boardsy.co.uk/product/custom-circle-led-lamp/) wireless, IP65-rated, RGB-adjustable to any brand colour and available with full custom branding has become one of the most-specified table centre products in the UK event sector.
"The comparison people need to make is not aesthetic," said a spokesperson for Boardsy. "Both flowers and LED centres can be beautiful. The comparison is operational. How many events does this product attend? What does it cost per event after ten uses? What brand work does it do between setup and midnight? Answered honestly, the decision becomes fairly clear for anyone running a consistent event programme."
The full range of LED table centres and branded event lighting is available at boardsy.co.uk/led-table-centres, with free design mockups within 24 hours and no minimum order.
Source: Boardsy
Filed Under: Advertising
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