PHILADELPHIA - eTradeWire -- Leading culture and change consulting company, Senscient Global also known as Senscient, is proud to announce the completion of its comprehensive rebranding initiative, aimed at aligning the company's image with its future goals and reflecting its continued growth and innovation. The rebrand represents an exciting chapter for Senscient and signifies its commitment to continuing its successful record of accomplishment in helping clients shift from merely managing change to becoming fluent in change and intentional culture shaping.

After a process of introspection, market analysis, and strategic planning, the firm formerly known as Concinnity, crafted a new brand identity that reflects its core values, distinctive strengths, and forward-looking approach. The rebranding efforts resulted in a revitalized visual identity, messaging, and positioning, all designed to better communicate the essence of Senscient in the marketplace.

Key elements of the rebrand included a refreshed logo and visual identity reflecting Senscient's evolution as a change management consulting and coaching firm. The updated visual identity, including color palette and typography, reflects an EQ-led and modern consulting company. In late 2023, a new website was launched, featuring updated content, improved navigation, and interactive elements that showcase Senscient's expertise and highlight its delivery of impactful and meaningful leadership development.

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Jennifer Ayres, Founder and CEO of Senscient added, "We are dedicated to our mission of guiding purpose-driven organizational leaders through the high-stakes challenges they are facing in today's workplace. This rebranding initiative represented an important milestone in our journey. We believe our revitalized brand identity now resonates with our existing and prospective clients enabling us to continue building a positive culture, developing leadership, leading change, and improving employee engagement." The unveiling of the rebranding strategy came at a time when Senscient has been experiencing significant growth, expanding its market presence, and forging strategic partnerships, having previously acquired leadership development company, Culturology.  The rebrand reflects Senscient's dedication to continuously evolving and adapting to a changing business landscape while staying true to its core values. More about the company can be found at http://www.senscientglobal.com