ATLANTA - eTradeWire -- As NIL deals continue to reshape student athletics and challenge the fairness of competition, Eye Candy Studios has launched a crowdfunding campaign on Seed&Spark to produce "NAWFSIDE," a short drama examining the intersection of youth sports, identity, and ambition.

The film follows a rising Black basketball star growing up in suburban Atlanta who must choose between chasing athletic fame and following a deeper personal calling.

"NAWFSIDE" is directed by Jordan Dilwood a.k.a. Coda of Eye Candy Studios, who is known as a co-producer of the 12-episode show Cycles and the short film A Hopeless Father. Producing "NAWFSIDE" is The ARADA Company, headed by Ivan Carrasquillo Diaz, who worked on set of Avatar: The Way of Water.

More on eTradeWire News

• The Best Techno Album Release: Primoris – Hikari no Michi (Remixes) Out December 13, 2025
• MDC Design Center Expands Kitchen and Bath Remodeling Solutions in Cherry Hill for 2026
• Compass Hotel by Margaritaville Naples announces third annual pickleball tournament kickoff party
• Florida Aviation Associates Takes Flight in Palm Beach County
• Berkshire Hathaway HomeServices FNR Sponsors Family Support Services' Be an Angel initiative

The Eye Candy-ARADA duo aims to raise $30,000 to compensate the cast and crew and to secure key filming locations near Atlanta. Any funds raised beyond this goal will support film festival submissions and a contribution to the Gwinnett County education department.

"NAWFSIDE" enters production at a critical time in youth sports, as young athletes and their families wrestle with the effects of Name, Image, and Likeness (NIL) policies that have turned high-school sports into a marketplace of brands, influence, and public pressure. Originally designed to allow college athletes to benefit from their image rights, these policies have increasingly influenced high school competition, bringing new challenges around fairness, access, and identity.

The film approaches these themes through the story of Jaymin Barber, a high school student torn between basketball and music. Caught between personal ambition and the expectations of those around him, Jaymin faces a choice between external success and inner purpose.

For Gwinnett County native Dilwood, "NAWFSIDE" is a deeply personal project.

More on eTradeWire News

• Amazon Marketing Agency Identifies Key Buying Behaviors Shaping Amazon's Cyber Holiday Season
• Marketing 2 Go to Host In-Person AI Training for Business Leaders Dec. 17
• Small Tools, Big Season: Pocket-Sized Gear Emerges as a Leading Holiday Trend for 2025
• Holiday Decorations Most Likely to Cause Injuries
• AI-Powered R&B Artist Rhea Laurent Debuts Winter Romance Album, Kisses in the Wintertime

"'NAWFSIDE' is my love letter to where I grew up," Dilwood said. "It's the mixtape of every hoop dream, heartbreak, and creative spark I've ever seen in my community."

Damian Delano Young, who portrayed a young Michael Jordan in Ben Affleck's Air, stars as Jaymin alongside Frantz Calixte, Justin Edwards, and Alessandro Folchitto. Xzaviah J. Stone Sr. serves as lead screenwriter, with Miffy Hornsby as production designer and art director. Tony DiCaro-Smith joins as unit production manager and video editor.

The crowdfunding campaign will run from October 27 to November 27. Rehearsals are scheduled to take place concurrently with the campaign. Afterward, the team will finalize casting, secure filming locations, and conduct final rehearsals in preparation for production.

Principal photography is planned for March 4–11, followed by post-production. The completed film is expected to be released in fall 2026, with festival submissions and screenings to follow.

To learn more about the project or support the campaign, please visit "NAWFSIDE" Short Film on Seed&Spark.