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Creating a Telegram sticker pack for brand advertising

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The Result: Advertising our brand on the laptops of thousands of developers. In total, we have handed out over 16,000 stickers at events. They have become our trademark.

SAN FRANCISCO - eTradeWire -- Evrone is engaged, not only in the development of applications and digital services, but also in the promotion of web & mobile development in the community. We are active in the programming communities for developers and hold thematic MetaConf meetups and RubyRussia, the largest Ruby conference in Russia.

Our specialists are often invited to speak at major technology conferences. We not only speak and perform at them, but we also present our services at advertising stands, and, in order to leave a lasting, positive impression of our company, we hold contests and quizzes with different prizes and gifts.

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One such prize is Evrone Stickers, a set of colorful stickers with jokes and sayings about the digital sphere, which we designed as a coding community promotion. Due to its offline popularity, we decided to digitize the pack for Telegram so that people could use it outside of events.

Many people have their favorite stickers, and some fans, as we wanted, have even collected a whole set of stickers for themselves.

Thanks to this sticker pack, we were able to get a large number of mentions on social networks and also "settled" our brand on the laptops of thousands of developers. This means that, in the future, they are more likely to apply for our jobs or recommend us.

Read a case study & download the sticker pack.


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Source: Evrone.com
Filed Under: Open source

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