LOS ANGELES - eTradeWire -- Los Angeles, CA – As part of California's Title 24 energy efficiency standards, cool roofs are now required for most new and renovated buildings — and Los Angeles homeowners and businesses can get rebates to help cover the cost.

What's a Cool Roof?

Cool roofs are designed to reflect more sunlight and absorb less heat than traditional roofing. While older asphalt roofs can hit 190°F on a hot day, cool roofs use reflective coatings or materials that keep surfaces up to 50°F cooler.

This not only helps reduce indoor temperatures but can also cut air conditioning usage by up to 40%, leading to significantly lower energy bills — especially during peak summer months.
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Rebates and Long-Term Savings

The Los Angeles Department of Water and Power (LADWP) offers rebates of $0.20 to $0.80 per square foot for eligible cool roof installations. According to David Jacot, LADWP's Director of Efficiency Solutions, these rebates are meant to help offset the initial cost and make energy-efficient upgrades more accessible.

Buildings typically see energy savings of around 20%, and many property owners recover their investment in just a few years. In some cases, reduced cooling loads even allow for smaller HVAC systems, saving money upfront on equipment.

https://www.youtube.com/watch?v=2ODke3iKqus



More Than Just Energy Savings

Cool roofs can also extend the lifespan of your roof by protecting it from UV damage and temperature-related wear and tear — reducing how often you need to re-roof.

Culver City recently upgraded several municipal buildings, including the police department, with help from Hull Brothers Roofing. "We've seen improved comfort, better performance, and saved on future maintenance," said a City Public Works official. Hull Brothers has been Culver City's go-to roofing contractor since 2003.

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Widespread Adoption

To date, LADWP's program has supported over 700,000 square feet of residential cool roofs. Major commercial retailers like Target and Walmart have made cool roofs standard, and tech giants like Apple and IBM are adopting the technology across their facilities.

Preparing for a Warmer Future

"As LA heats up, cool roofs will play a bigger role in keeping buildings livable and efficient," said David Fink of Climate Resolve, a nonprofit working on climate solutions in Southern California.

About Hull Brothers Roofing

Established in 1928 and serving Los Angeles for nearly a century, Hull Brothers Roofing provides expert residential and commercial roofing services from their long-standing Culver City location.

Want to Learn More?
To get a free estimate or learn more about LADWP's Cool Roof rebates, contact Hull Brothers Roofing at (310) 553-1999.