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ConserWater Announces the Launch of O2C Marketplace!

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MOUNTAIN VIEW, Calif. - eTradeWire -- Climate change has begun to touch our day-to- day lives with an increasing level of severity every year. From the raging fires in California to the record- breaking Atlantic hurricane season, there is no doubt that humanity is headed on the path to climate disaster. But part of the solution to this global problem might be right under our feet – in our soil! Most plans to limit global warming have significant contributions of carbon sequestration, but sequestration is traditionally very expensive, as high as $100/ton to remove CO2 directly from the atmosphere. But an often overlooked method is the ability of farmers to store carbon in their soils just with small changes to their farming behavior, at costs lower than $20/ton. To date, it has been very difficult to validate carbon sequestration efforts by farmers, even though this method could sequester over 1/8 of humanity's current greenhouse gas emissions every year, according to the IPCC.

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Today, ConserWater Technologies is announcing the launch of the O2C Marketplace, where individuals, corporations and governments can pay to offset their greenhouse gas emissions, and farmers around the world are incentivized to adopt practices that increase the organic carbon in their soil, thereby sequestering CO2 out of the atmosphere. Historically, verifying carbon increases on the farm has required extensive soil sampling, the expenses of which could exceed the incentives provided to the farmer. In the O2C Marketplace, this verification will now be performed by ConserWater's CarbonFocus AI, which can detect absolute soil organic carbon levels using satellites and AI at any location.
Using ConserWater, farmers already save 20-30% on water and fertilizer, and now stand to make up to $40 or more per acre through the O2C marketplace by increasing their organic carbon. In addition, increases in organic carbon tend to improve the fertility of farms, so this is a win-win arrangement for both farmers and those wishing to offset their greenhouse gas emissions.

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ConserWater Technologies' mission is to help farmers mitigate and adapt to a changing climate, and the O2C Marketplace is its biggest initiative to date to move the needle on climate change.
"We are very excited to launch the O2C Marketplace and usher in stronger connections between stopping climate change and improving farmers' lives", said Aadith Moorthy, the founder and CEO of ConserWater Technologies. "The O2C Marketplace has the ability to scale to the world's soil carbon sequestration needs and can significantly reduce global warming's effects."
In the near future, farmers worldwide will no longer have to bear the brunt of climate change, but will be able to use ConserWater with no soil sampling or hardware, and be a part of the solution to stop climate change.
http://www.conserwater.com/carbon.html

Media Contact
Subramaniam Satyamoorthy
satyamoorthys@conserwater.com


Source: ConserWater Technologies
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