SACRAMENTO, Calif. - eTradeWire -- For the second annual Nice Kicks Awards, Bennett Awards had the privilege of creating custom trophies that not only celebrate excellence but also embody the bold, vibrant identity of the sneaker community. We are proud this custom award has become a part of the legacy of sneaker culture, and a valuable visual resource for the winners and the Nice Kicks brand.

As sneaker culture has transformed from athletic footwear into a global phenomenon, Nice Kicks has placed itself at the forefront, amplifying the voices and stories that would shape the future of the industry. The sneaker market itself has grown exponentially over the years, driven by these influential collaborations and standout models. Meanwhile, Nice Kicks has become a reliable source for releases, history, and expert opinion on all things sneakers.

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Designing a Trophy as Bold as the Sneakers It Celebrates

Bennett Awards designed a premium custom trophy featuring the iconic Nice Kicks logo: a speech bubble that symbolizes communication, community, and expression within the sneaker world. To transform the logo into a dynamic, floating sculpture, Bennett Awards incorporated a discreet aluminum riser to elevate the acrylic speech bubble. An aluminum base added a modern, sculptural feel ensuring that the trophy felt substantial. The result was a sleek, memorable award that perfectly captured the bold essence of Nice Kicks and the sneaker culture it celebrates.

Recognizing the Best in Sneakers and Culture

Notable winners in the twelve categories of the 2024 Nice Kicks Awards included the Kids of Immigrants x Nike Air Max Sunder, which took home the Sneaker of the Year in the Collaboration category. This sneaker combined color-blocking with a heartfelt narrative celebrating inclusivity and the immigrant experience, striking a deep chord with fans.

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The adidas AE1, Anthony Edwards' debut signature sneaker, won multiple awards, including Sneaker of the Year in the Model, New Model, and Basketball categories. Its viral success on and off the court made it one of the year's most influential releases. In the Endorsement Collaboration and Storytelling categories, the Nigel Sylvester x Air Jordan 4 RM emerged victorious. This collaboration celebrated Sylvester's journey as a BMX athlete with design elements that paid homage to his biking roots.

A Lasting Impression

The winners proudly displayed these custom awards, sharing them on social media and one even taking out a billboard in Pittsburgh to showcase their trophy. For Nice Kicks, the awards were not only a way to recognize the best of the best in the sneaker world but also a tool for promoting and expanding their brand. We're thrilled to see our collaboration with Nice Kicks come to life and help them celebrate the incredible stories behind the sneakers that are shaping the culture.

https://www.bennettawards.com/