MEXICO CITY - eTradeWire -- Carlos Guzmán Dibella, a member of WSI for more than 20 years, has been recognized with the distinguished Nick Lattanzio Lifetime Achievement Award, an exceptional honor that WSI bestows on individuals who have demonstrated unwavering dedication to the organization, consistent practice of its values, and extraordinary contributions to both WSI and its community members. This award has been awarded only five times, and Carlos Guzmán is now the fifth person to receive this distinction globally.

The Nick Lattanzio Lifetime Achievement Award, named in honor of one of the pioneers who helped build WSI into one of the world's most recognized digital agency communities, celebrates those who embody the values of loyalty, consistent work, innovation, collaboration, humility, and commitment to supporting others beyond business. This prestigious recognition is given to individuals who have contributed significantly to the growth and success of the WSI community, following the example and values of Nick Lattanzio himself, who mentored and guided many of the franchises that are part of the organization today.

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"Receiving this award is a great honor for me," Carlos Guzman said. WSI has been a fundamental part of my professional life for the past 20 years, and I have always enjoyed being part of and contributing to the committees, consortia, pilot groups, conferences, and trainings that have helped strengthen our organization. This recognition inspires me to continue working with more passion and commitment towards the values that WSI represents."

Throughout his career at WSI, Carlos Guzman has been an active member, participating in various global projects and events, including webinars, conferences, and trainings that have benefited not only the organization, but also its members throughout Latin America and around the world.

The recognition was presented by WSI to Carlos Guzman as part of the recent WSI Global Convention held in Cancun where Carlos, on behalf of the digital marketing agency he runs in Mexico, received three other awards, including the People's Choice Award and the Early Adopter Award for his contributions to the application of Artificial Intelligence to the digital marketing services offered by WSI.

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WSI, headquartered in Toronto, Canada, is the world's largest network of digital marketing agencies, with more than 25 years of experience helping businesses grow through innovative solutions