PALMETTO, Fla. - eTradeWire -- Card makers are increasingly turning to a small business called Pink and Main off the Gulf Coast of Florida to support their craft.

Now in its 12th year, Pink and Main has gone from basement to warehouse, fulfilling orders for retail and wholesale customers alike with online sales predominantly driving growth. Offering a variety of all-occasion adorable designs, dazzling foils, unique papers complete with how-to videos, classes and more, Pink and Main is a one-stop shop on the rise.

Located midway between Tampa and Sarasota in Palmetto, Florida, Pink and Main added on to its warehouse with store and classroom space to help meet customer demand in a festive Boutique grand opening last fall. Michelle Currie, Pink and Main's owner and founder is "amazed" at the popularity of her business venture.

"I've enjoyed arts and crafts since childhood and eventually focused my creative energies on papercrafting," says Currie, who also serves as Pink and Main's creative director. "I'm amazed that I have been able to turn what I love into a profitable business that helps fellow enthusiasts create handmade cards to share with friends and family.

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"The art of cardmaking, scrapbooking, journaling and more can bring joy and connection to the creator and recipient alike. It's so uplifting and fun. It's an emotional art form you can easily do from home."

Born with a type of Muscular Dystrophy, Currie has used a wheelchair since the age of 12 and doesn't let physical challenges "stop me from doing the things that I love, and I feel blessed that I can live a creative life." The company tagline is "Living the Creative Life." A portion of Pink and Main's profits each year go to the Muscular Dystrophy Association.

Pink and Main offers stamps, dies, foils, stencils, card kits, blender brushes, embossing folders and more. Customers can also find adult coloring books, beads, journals, and sticker books to scrapbooking supplies at its Palmetto Boutique Tuesday through Saturday from 9 a.m. to 5 p.m. at 2050 14th Avenue E., Suite 102.

To shop at Pink and Main, watch instructional videos, subscribe to its newsletter, sign up for classes and more, go to: www.pinkandmain.com; youtube.com/pinkandmain;  www.facebook.com/pinkandmain; www.instagram.com/pinkandmain/; and https://pinkandmainblog.com/.

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For more information about Currie and Pink and Main, contact her at info@pinkandmain.com.