TORONTO - eTradeWire -- Analog Game Studios, the Toronto-based independent board game publisher, today announced a landmark international licensing agreement with Yaofish, a powerhouse in the Chinese board game industry operating alongside its manufacturing arm Gameland, for the release of Centrix in the Chinese market this July.

Under the agreement, Yaofish will publish a Chinese edition of Centrix themed around a family hill climbing race, bringing the game's signature rotating ring pyramid game board to one of the world's fastest growing board game markets. The Chinese edition will retain the core mechanics that earned Centrix its reputation as one of Canada's most distinctive and innovative board game designs, while adapting the theme and presentation for Chinese audiences.

"This is a significant milestone for Analog Game Studios and for Centrix," said Richard MacRae, President and Publisher at Analog Game Studios. "The Chinese board game market represents an extraordinary opportunity and we're thrilled that Yaofish saw the game's potential and created a unique edition specifically for Chinese players. It's exciting to see the game interpreted through a new cultural lens while maintaining the gameplay experience that makes Centrix so distinctive."

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The Yaofish edition features all-new artwork and production designed to bring families together and transforms the tactical contest into an engaging race up a mountainside. This new hill-climbing adaptation resonates with the game's new audience, who value family outings and shared adventures, while demonstrating how strong game mechanics transcend language and culture.

Originally developed in Canada as an abstract board game, Centrix challenges the up to six players to think intuitively ahead as they navigate an innovative rotating, multi-level game board that creates constantly evolving strategic opportunities during 20 minutes of gameplay. The game's distinctive award-winning design has attracted international interest for its accessibility, replayability and modern approach to social board gaming.

About Analog Game Studios

Analog Game Studios is a Canadian board game publisher dedicated to creating innovative tabletop social games that are easy to learn, engaging to play, and designed to bring people together. Its growing catalog of original titles combines distinctive themes with accessible gameplay for families, casual gamers, and hobby gamers alike.

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https://analoggamestudios.com

About Yaofish 鳐鳐鱼

Yaofish 鳐鳐鱼 is a premier Chinese board game publisher dedicated to creating high-quality, family-friendly games that educate and entertain. Under the same umbrella as Gameland, Yaofish brings 18 years of industry expertise to every title, offering full-service capabilities from original design and illustration to production and distribution. https://yaofishgames.com