FRANKENMUTH, Mich. - eTradeWire -- Build-A-Bear Workshop, Inc, a multi-generational, multi-dimensional global brand known for its heartwarming, memorable experiences, joins Bavarian Inn Lodge as the newest retail anchor store within Michigan's soon-to-be largest indoor waterpark and family fun center. The "store within a store," located at One Covered Bridge Lane, Frankenmuth MI, officially opens today, July 17, in conjunction with the Lodge's upcoming $80 million waterpark expansion.

Located in Frankenmuth, Michigan, Bavarian Inn Lodge is a world-class resort destination for families and couples and is nestled on the banks of the beautiful Cass River. The town of Frankenmuth attracts three million visitors per year.

The newest Build-A-Bear Workshop (https://www.buildabear.com/) at Bavarian Inn Lodge is the first Build-A-Bear location within a 90 mile radius and gives guests another way to experience everything the resort has to offer.

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"We are thrilled to bring Build-A-Bear to Bavarian Inn Lodge in Frankenmuth and be part of creating special memories for its visitors," said Chris Hurt, Chief Operations Officer at Build-A-Bear. "This tourist location and our partnership with Bavarian Inn Lodge is an example of our commitment to continued growth to bring our renowned bear-building experience to more locations."

"Our Bavarian Inn Mission Statement is 'To Create Enjoyable Experience' which perfectly aligns with the Build-A-Bear philosophy. We are proud to partner with Build-A-Bear for the most recent addition to our waterpark expansion offering more fun and experiences for our guests," said Martha Zehnder Kaczynski, Vice President/4^th generation owner at the Bavarian Inn Lodge.

The new Workshop at Bavarian Inn Lodge offers the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends that appeal to kids and adults alike. Later this fall, Bavarian Inn Lodge and Build-A-Bear will have a ribbon-cutting ceremony and grand opening event.

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To learn more about Bavarian Inn Lodge, visit Family Hotel - Frankenmuth, MI | Bavarian Inn Lodge (https://www.bavarianinn.com/stay/).

About Bavarian Inn Lodge

For over 38 years, nestled along the banks of the Cass River in Frankenmuth, is one of the state's largest indoor water park hotels. The Lodge, currently owned and managed by the 4th generation Bavarian Inn family members, has 360 European-themed guest rooms, including whirlpool and family suites, an adult-only pool and whirlpool, three gift shops, two lounges and two restaurants - all under one roof. The expansive 48,000 square foot Family Fun Center houses two thrilling water slides, three pools and two whirlpools, over 180 video and redemption games, a two-level children's play village and Willy's Kingdom indoor mini-golf course. Guests can also enjoy live, nightly entertainment year-round and test their own musical skills during weekend family karaoke shows.