eTradeWire -- Culture Shift Labs (CSL), a global social impact consultancy established in 2006, today announced that Btomorrow Ventures (BTV), the corporate venture capital arm of British American Tobacco (BAT), has joined the Culture Shifting Community, a global private social network of seasoned executives, millionaires, billionaires, athletes and celebrity investors, leading family offices, institutional & impact investors, and corporate venture funds shaping the future of global innovation and influence.

Btomorrow Ventures is at the forefront of BAT's transformation journey to build a smokeless world. Backing world-class founders with truly innovative ideas; providing capital and global reach to scale their businesses and create A Better Tomorrow™. BTV invests directly into companies and into VC funds across the following key sectors:

i)          Functional Food and Beverage – emerging consumer brands like AWAKE and Momentfocused on enhancing consumer lifestyles through their active ingredients or brands to support the transition of tobacco consumers to smokeless alternatives;

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ii)          Technology and Emerging Capabilities – technologies that enhance consumer experience and accelerate brand growth (such image recognition company Parallel Dots (https://www.paralleldots.com/)), or to improve operational efficiency, consumer experience, operations and supply chain; and

iii)          Impact & Sustainability – to accelerate BAT's ESG strategy focusing on circularity, sustainable materials (like Bloom Biorenewables (https://www.bloombiorenewables.com/)), waste reduction to carbon footprint reduction.

As part of the Culture Shifting Community and as a corporate partner, BTV will join a curated ecosystem of investors and strategic partners who collectively represent billions in capital and deep access across media, technology, sports, and global markets. The community serves as a platform for proprietary deal flow, strategic partnerships, cross-border investment opportunities and major career moves including board seats.

"Btomorrow Ventures represents the future of corporate venture investing; bold, global, and aligned with where culture and consumer behaviours are headed," said Andrea Hoffman, Founder and CEO of Culture Shift Labs. "Their presence strengthens the caliber of institutional capital in our community and reinforces the role corporate venture funds play in accelerating innovation as well as access to capital and access to deal flow."

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BTV's participation in CSL reflects a growing movement among corporate leaders and corporate venture capital groups to engage more directly with curated investor networks and founder ecosystems, enabling faster access to high-quality opportunities and strategic partnerships.

The Culture Shifting Community provides access to proprietary networks, strategic relationships, and high-impact investment opportunities. Members reflect global seasoned subject matter experts across industry, top diverse VCs, leading corporate leaders and corporate venture funds, family offices, sovereign investors, accomplished founders and to foster collaboration, unlock proprietary deal flow, and support companies shaping the next generation of global industries.

About Btomorrow Ventures

BTV (https://www.btomorrowv.com/) is the corporate venture capital arm of BAT backing innovative startups across consumer, life sciences, technology, and impact sectors. With a global investment mandate and long-term strategic outlook, BTV partners with founders building transformative businesses that address evolving consumer needs and emerging global trends.

About Culture Shift Labs

Culture Shift Labs (https://cultureshiftlabs.com/06/), a multifaceted global social impact consultancy est in 2006, tailor's unicorn-like engagements for corporations, investors, social impact leaders, technology pioneers, and content creators. Across established and emerging markets, they help leaders rethink capitalism and impact at the intersection of Business, Technology and Demographic Shifts. Through its Consulting Services, Culture Shifting Community, Impact Events and series of Global Deal Making Summits, CSL provides access to proprietary networks, strategic relationships, and high-impact investment opportunities.