MELBOURNE, Australia - eTradeWire -- BroadSource, a global leader in secure cloud communications, is evolving its brand and product vision to stay ahead of the rapidly shifting digital landscape. BroadSource is expanding its focus from securing payment transactions to protecting all forms of Personally Identifiable Information (PII).

BroadSource today launched SecurePII, at the Cavell Summit APAC in Sydney, reinforcing its commitment to securing sensitive customer data.

"As businesses embrace AI, automation, and digital transformation, the need to protect sensitive consumer data has never been greater," said Haydn Faltyn, BroadSource CEO. "SecureCall has been instrumental in eliminating Payment Card Industry (PCI) compliance risks for credit card transactions. Now, under the SecurePII product family, we're expanding beyond credit cards to safeguard all forms of PII exchanged between consumers, businesses, and governments."

Introducing SecurePII – The Future of Data Protection
SecurePII is a newly established product suite designed to provide businesses with a comprehensive, cost-effective solution for securing personal data. While SecureCall remains the flagship service for protecting credit card transactions, SecurePII will evolve to include additional features that secure Social Security numbers, account credentials, and other personally identifiable information.

More on eTradeWire News

• Malala Fund launches $50 million strategy to secure rights and resources for girls' education
• Master the Art of Window Tinting with The Tint Academy: Join Us in Niagara Falls or Scarborough
• Aardvark Online Removals Helps Businesses and Individuals Take Control of Their Digital Reputation
• Silva Construction Gives Advice on Home Remodeling Trends for 2025
• Twin Protocol Revolutionizes AI with Self-Service AI Twin Platform & Twin Studio

The shift comes at a critical time, as regulations such as GDPR and the newly emerging DORA framework in Europe place increasing scrutiny on how businesses handle consumer data. SecurePII positions BroadSource at the forefront of these changes, offering organisations a future-proof way to comply with evolving privacy laws while enhancing security.

Beyond compliance, SecurePII is set to play a crucial role in enterprise AI integrations, ensuring that sensitive customer data is automatically redacted before it can be accessed by AI and large language models (LLMs). This innovation will allow businesses to leverage AI-driven automation without exposing private customer data to security risks.

"Our customers need solutions that go beyond compliance—they need confidence that their customers' most sensitive data remains secure in an AI-driven world," added Jason Thals, BroadSource COO. "SecurePII represents the next evolution of that promise, and we're excited to bring this vision to market."

Connect with us: https://www.broadsource.com.au/contact/