LONDON - eTradeWire -- Brits are embracing "main character energy" when it comes to birthdays, with new data revealing that film & TV-inspired personalities are the top choice for personalised birthday cards.

Analysis of more than 25,000 birthday card purchases by personalised birthday card company Lookalikey.com found that 1 in 4 birthday choices are inspired by film & TV personalities.

The data shows that 25.3% of all birthday purchases feature a famous film character, TV personality or scene inspired by classic screen moments.

Lookalikey.com analysed birthday purchase data to reveal the personality types Brits are most likely to choose when celebrating loved ones.

The top five national personality themes are:

1. The Main Character: Film & TV-inspired personalities are the UK's top choice, accounting for 25.3% of birthday purchases.
2. The History Maker: Historic and period-inspired personalities were the second most popular theme, showing Brits still love a dramatic, old-school or regal transformation.
3. The Style Icon: Fashion, cover-star and style-led designs ranked third, suggesting many birthday shoppers want to celebrate loved ones as glamorous, fabulous or iconic.
4. The Sports Star: Sports-inspired personalities also made the top five, with Brits choosing everything from footballers to fighter pilots and action-led characters.
5. The Joker: Funny personalities remain a major birthday staple, proving humour is still one of the most popular ways to celebrate someone's big day.

Top individual birthday personalities

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The most popular individual designs in the data were:

1. Ballroom Lift Dance Scene
2. Birthday Girl Action Figure
3. Fashion Cover Star
4. A Little Bit Older, A Lot More Fabulous Birthday Card
5. Supersonic Fighter Pilot
6. Vintage Street Gang Boss
7. Benidorm Poolside Scooter Queen
8. 00 0LD License To Grumble Card
9. Beach Mankini Mayhem
10. Magical Umbrella Nanny Swap

Funny or fabulous?

Lookalikey.com sales data discovered that that aspirational and fabulous personalised birthday card designs account for 33.7% of purchases. This is compared with 31.5% for funny birthday card designs.

While jokes still matter, Brits are increasingly choosing birthday personalities that make people feel glamorous, iconic or larger than life.

Spencer Herron, co-founder of Lookalikey.com, said: "Birthdays have always been about making someone feel special; our data shows just how much personality now goes into the choices people make.

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"What really stood out to us was the popularity of Film & TV-inspired designs. It shows that people love the idea of making someone the star of their own birthday moment."