PASADENA, Calif. - eTradeWire -- Helmed by the esteemed entrepreneur and lifelong local, Joshua Autrey Serrano, SoCal Sights showcases the essence of Southern California. By curating recommendations exclusively from the vibrant community of locals, it aims to offer a genuine portrayal of the region's hidden gems and beloved favorites.

SoCalSights.com now features a new homepage alongside its newest issue of SoCal Sights Magazine.

Its purpose is to show a more realistic portrayal of what people from here enjoy. While there are a few mainstream suggestions featured, most of the ideas and places in SoCal Sights media are either rare finds or genuine local favorites. The content reflects several of the common personalities and types of people in California.

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The reason people near and far love what SoCal Sights has to offer is due to its unique perspectives and useful suggestions. Even avid travelers can find something to consider and explore.

To maintain its authenticity, every piece of content is reviewed for quality. Advertising partnerships are exclusive to brands doing business in Southern California and kept to a minimum in order to maximize regular content.

In addition to the magazine and web publications, SoCal Sights features original productions. Before SouthernCalifornia.site rebranded as SoCalSights.com, series in production were halted.

https://www.youtube.com/watch?v=XJ6G5nP4hKg



SoCal Sights by Joshua Autrey Serrano is gradually becoming an authority on what locals do in Southern California.