PHOENIX - eTradeWire -- BreaktimeTV, Where America Takes a Break™, a digital media and data platform built for breakrooms, micro-markets, vending, and unattended retail environments, today announced that industry veteran Greg McCall, former Chief Revenue Officer of Five Star Breaktime Solutions, has joined the company's Advisory Board.

McCall brings more than three decades of leadership experience building high-performance sales organizations and scaling growth across the consumer products and convenience services industries. Throughout his career, McCall has held senior leadership roles responsible for building regional and national sales teams, expanding strategic partnerships with major consumer brands including Hillshire and Coca Cola.  Greg is credited with developing disciplined go-to-market strategies in consumer packaged goods and workplace refreshment services, where he developed a reputation as a strategic growth leader capable of scaling organizations through both organic expansion and acquisition integration.

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McCall spent a significant portion of his career helping grow Five Star Breaktime Solutions, one of the largest convenience services operators in the United States. As Chief Revenue Officer, Greg was a key leader in evolving Five Star to become the gold standard of operators in the breakroom services industry.

McCall was also an early believer in the role digital media could play in transforming the breakroom experience. Long before retail media networks became a common discussion across the industry, he recognized that screens inside workplace environments could do far more than display promotions. He believed the breakroom could serve as a powerful communication and engagement channel—driving product awareness, strengthening supplier partnerships, and creating new revenue opportunities for operators. That perspective aligns closely with the mission of BreaktimeTV.

"Greg understands this industry from the inside out," said Patrick McMullan, Founder and CEO of BreaktimeTV. "He has spent his career building sales organizations, driving operator growth, and embracing innovation when it improves the customer experience. His leadership and perspective will be incredibly valuable as BreaktimeTV continues to expand."

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After a highly successful career helping grow one of the industry's leading operators, McCall retired in March 2025. "After many rewarding years in the business, I've been fortunate to step back and enjoy retirement," McCall said. "BreaktimeTV represents the kind of forward-thinking platform that can create real value for operators and suppliers alike. I'm excited to stay connected to the industry and help support what the team is building."

About BreaktimeTV, Where America Takes a Break™
BreaktimeTV is a digital media and data platform designed specifically for breakrooms, micro-markets, vending, and unattended retail. The platform transforms traditional breakroom environments into dynamic communication and engagement hubs while helping operators drive product awareness, strengthen workplace culture, and create new recurring revenue opportunities.To learn more, visit Employee Engagement & Digital Signage Solutions | BreaktimeTV.