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Branded Seats® Teams Up With Caddy Products for Exclusive USA Distribution

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SAN DIEGO - eTradeWire -- Branded Seats® has selected Caddy Products, A Moving Image Technologies Company as the exclusive US distributor of their patented in-seat advertising products. Branded Seats® offers a full line of cup holders and seat marketing solutions for teams, venues and corporate partners. These patented products generate revenue opportunities and create unique branding impressions in advertising areas that are closest to fans.

With the announcement of the Branded Seats® distribution agreement, Caddy Products will be able to expand their current offering within the sports and entertainment markets with the introduction of updatable / interchangeable advertising and branding. This is a game changer for Teams, Venues and Sponsors that would like to update their advertising message from game to game or year to year. The Branded Seats® patented advertising method allows for easy, quick and consistent advertising updates.

According to Shad Bruce, Branded Seats® President, "The decision to distribute with Caddy Products was an easy one, they have successfully serviced our industry for three decades and have established a reputation that clients trust. Our products are a perfect extension to their existing line. Most importantly, the Branded Seats® mission is to continue to lead the way with creative innovation and technology integration within the Sports and Entertainment markets."

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Branded Seats® just launched their revolutionary new cup holder with the installation of over 60,000 units at Heinz Field for the Steelers. The installation provided a new, refreshed look for Heinz Field while incorporating the following patented Branded Seats® features:

• A mounting bracket that includes an adjustable tilt to hold the cupholder / beverage more vertical
• Larger size cup holder to hold souvenir cups
• Two branding opportunities
• Updatable SnapGraphic advertising insert

The distribution agreement will allow Caddy Products to take advantage of this momentum and reach new stadiums currently under development and construction. There is also the ability to retrofit hundreds of thousands of existing cup holders. "We are very excited to add the Branded Seats product line to our existing market leading offering. We believe it will be a great opportunity for our current arena and stadium customer base as well as creating more touch points and products to our reseller and OEM partners" says Jim Winebarger, Director Caddy Products.

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Branded Seats® is the designer, manufacturer and single source provider for premium stadium marketing to venues throughout the world. Our patented solutions generate revenue opportunities for franchises and venues while creating unique branding impressions for corporate partners.

Caddy Products, Since 1989, Caddy Products has proven itself as a great partner within the cinema, sports, grocery, performing arts, worship and retail industries. Their products have been utilized in over 270,000 facilities throughout more than 91 countries worldwide.

Sandy Bruce

Source: Branded Seats
Filed Under: Sports

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