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Bonbon Revolutionizes Online Engagement with Rewards-Based Single-Sign-On Service for Publishers

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LOS ANGELES - eTradeWire -- Bonbon, a visionary startup co-founded by ad tech veterans Elliott Easterling, Will McGivern-Smith & Kale McNaney, proudly announces its official launch, introducing an innovative approach to enhancing online engagement and first-party data collection. This groundbreaking platform designed for web publishers brings a first-to-market approach to the  industry's challenges, including the deprecation of third-party cookies and declining social referrer traffic, by incentivizing user registrations with appealing rewards and benefits.

Bonbon's unique solution integrates seamlessly into publisher websites, inviting visitors to register in exchange for receiving sponsored promotions and exclusive benefits. Affectionately coined "bonbons," these login rewards are meticulously tailored to an individual's specific interests and page view history thanks to Artificial Intelligence (AI). This approach not only elevates user engagement but also enriches publishers with valuable first-party data, a crucial asset in today's digital landscape.

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"Our mission is to empower publishers by transforming how they interact with their audiences," said Elliott Easterling, CEO and Co-Founder of Bonbon. "In a time when user engagement is paramount yet challenging to secure, Bonbon offers a mutually beneficial ecosystem with users enjoying personalized rewards and publishers gaining new access to a rich source of addressable traffic."

Bonbon's publisher solution generates a minimum 300% increase in registration rates. As a testament to its effectiveness and appeal, Bonbon's network swiftly expanded to 30 sites during its private beta, including publishers like Sportsnaut.com, SOHH.com, and MTGRocks.com. This rapid growth reflects the platform's ability to meet the pressing needs of publishers while enhancing the online experience for users.

"Bonbon's team and technology have been key to increasing our 1p data, registrations, and ad CPMs in a privacy-first way. Without their developer tools and skilled responsive team, we wouldn't be able to handle registered users, much less have registered 600% more users in under 30 days, while increasing CPMs for those users with UID2," said Lee Bailey, Founder & CEO of EURweb.com

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Bonbon is compatible and interoperable with alternative ID solutions like UID2, ID5, and Ramp ID. Via these alternative ID integrations, Bonbon is able to generate a monetization lift of over 250% vs cookieless users. It is also GDPR compliant.

As Bonbon continues to flourish and redefine the landscape of online engagement, it remains dedicated to nurturing its relationships with publishers by driving innovation and setting new standards for user-centric online experiences.

Bonbon Technologies Inc.
Elliott Easterling

Source: Bonbon Technologies Inc.
Filed Under: Advertising

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