TORONTO - eTradeWire -- BLVD Agency Inc. today announced the appointment of Randy Price as Vice President, Client Relationships, reinforcing its leadership team and supporting the firm's evolution into a prominent program management partner for OEMs, dealer networks, and enterprise brands.

"I'm excited to help BLVD deliver best-in-class program management solutions to enterprise clients," said Price. "The BLVD model fundamentally rethinks how dealer programs are structured—moving away from closed, fee-heavy ecosystems toward an open, transparent approach that creates value for OEMs, dealers, vendors, and ultimately customers. The space is ready for change, and BLVD is well positioned to set a new industry standard."

Randy brings more than two decades of experience across automotive and SaaS environments, with a strong track record in OEM program development, strategic partnerships, revenue growth, and long-term client retention. Known for building and scaling high-performing teams, he has led full P&L mandates and supported organisations through sustained, acquisition-ready growth.Prior to joining BLVD, Randy spent over seven years as Vice President, Business Development at AutoVerify (formerly Car Media). During his tenure, he played a pivotal role in securing OEM certifications and enterprise partnerships with many of the industry's most recognised brands, including GM, Cadillac, Hyundai, Genesis, Jaguar, Kia, Land Rover, Mercedes-Benz, Nissan, Infiniti, Toyota, Lexus, and Volvo, as well as GM and Cadillac programs in the United States. His work helped shape how OEM digital programs are structured, governed, and scaled across North America.

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Alex Pejcic, Managing Partner, BLVD Agency Inc., stated, "We are excited to welcome Randy to the BLVD leadership team as we continue to expand our program management and digital dealer services for OEMs and dealer groups across Canada, the United States, and EMEA. Randy's depth of experience, industry credibility, and operational leadership will be critical as we enter our next phase of growth."

About BLVD Agency Inc.

BLVD Agency Inc. is a Toronto, Canada–based marketing and program management agency that helps national and global brands—particularly in the automotive sector—improve dealer network performance and customer experience at scale. BLVD supports manufacturers through research and analysis, strategic framework development, program management, performance optimization, and operational execution. Its structured programs span Performance, Adherence, Fairness, Loyalty, and Onboarding, providing practical guidance and oversight across dealer networks. By combining strategic leadership with hands-on program management and data-informed insight, BLVD helps manufacturers achieve greater consistency, accountability, and measurable returns from Tier 3 marketing investments.

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https://www.blvdagency.com/