MILWAUKEE - eTradeWire -- Hundreds of thousands of bikers from Greater Milwaukee, Chicagoland and points across the United States flooded Milwaukee Harley-Davidson and West Bend Harley-Davidson for Homecoming Rallies that celebrated moto-culture, music, food and all-things Harley-Davidson.

Held July 10-13, the rallies coincided with Harley-Davidson Homecoming, a four-day biker and music festival headlined by musician Chris Stapleton. The rallies also came immediately after the iconic brand announced a pair of local dealerships – Milwaukee Harley-Davidson and West Bend Harley-Davidson – were under new ownership after being acquired by Scott Fischer Enterprises. The motorsports industry veterans have 40-plus years of experience buying, selling, owning and operating award-winning Harley-Davidson dealerships across the country.

Guests at the Homecoming Rallies at Milwaukee Harley-Davidson and West Bend Harley-Davidson enjoyed exclusive opportunities to test ride the 2025 Harley-Davidson demo fleet, watch the always-entertaining Street Cowboys perform epic cycle stunts, shop exclusive Harley-Davidson merchandise, sample food from Milwaukee-area restauranteurs and listen to local music acts throughout the weekend.

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"Milwaukee is the home of Harley-Davidson," said John Greene, managing partner for Milwaukee Harley-Davidson and West Bend Harley-Davidson. "For some, they're coming to pay homage to the birthplace of the brand. Others just want to come out and be part of the culture. The Harley piece is unique because of the camaraderie – the community, the brotherhood, the tribe. Once it gets in your soul or in your blood, it stays there for a long time."

"It's a very niche industry – only 3% of people ride," added Adam Gelzinis, general manager of West Bend Harley-Davidson. "The culture is what makes Harley so special."

Milwaukee Harley-Davidson, located at 11310 W. Silver Spring Road in Milwaukee, is open from 10 a.m. to 7 p.m. Tuesday through Thursday, 10 a.m. to 6 p.m. on Friday and 9 a.m. to 5 p.m. on Saturday. Visit MilwaukeeHarley.com for more information.

West Bend Harley-Davidson, located at 2910 W. Washington St. in West Bend, is open from 10 a.m. to 7 p.m. Tuesday through Thursday, 10 a.m. to 6 p.m. on Friday and 9 a.m. to 5 p.m. on Saturday. Visit WestBendHD.com for more information.