NEW YORK - eTradeWire -- BeyondSKU, the top conscious, New York-based CPG accelerator, announces its evolution into BeyondCPG, marking a new chapter in its commitment to empowering emerging consumer product brands. As Track 6 applications officially open, BeyondCPG invites CPG founders, industry mentors, and sponsors to join the movement shaping the future of conscious business.

"While our name is changing, our mission remains the same," says Eric Schnell BeyondCPG, Cofounder. "We help small brands with big dreams become household names—through mentorship, strategy, and our natural products industry networks.  BeyondCPG is more than an accelerator—it's a community, a platform, and a launchpad for the next generation of conscious CPG leaders."

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Applications for founders are now open for the upcoming 12-week Track 6 cohort. The deadline to apply is June 1.  Selected brands will receive expert mentorship, operational support, strategic guidance, and unparalleled access to a network of industry leaders.

Mentors and sponsors are also invited to join the program.

● Mentors gain the opportunity to support rising brands, build relationships, and access top-tier deal flow.

● Sponsors benefit from category exclusivity, enhanced brand visibility, and early access to emerging CPG talent.

Classes kick off in Manhattan this October through January 2026. In January, the founders will present their pitches to an audience of investors and CPG leaders from the local NYC community.

BeyondCPGs curriculum covers topics important to CPG startups, including Mission + Vision, Branding, Investment Strategy, Legal, Marketing, Channel Strategy, Supply Chain, Pitch Presentations, Product Innovation and so much more.

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One of the most valuable components of BeyondCPG is its elite community of mentors from some of the most successful consumer product companies as well as successful CPG founders, subject-matter experts and investors. Each BeyondCPG founder is surrounded by a hand-picked team of mentors focused on helping them scale their businesses as they guide them through the program.

In addition to the rewards of working with founders to help them achieve their potential, mentors benefit from the experience of working side by side with their peers. If you are a CPG leader who is interested in mentoring for BeyondCPG, please email info@beyondcpg.org.

For more information, to apply or to learn more about mentorship, please visit BeyondCPG.org.