SAN FRANCISCO - eTradeWire -- Beverly.io, a childcare coordination service that assigns a dedicated chief of staff to manage the nanny search for busy families, today announced its nationwide expansion to serve families across all major U.S. metropolitan areas. Alongside the expansion, Beverly.io announced a new partnership with Poppins Payroll, the household payroll provider serving over 65,000 families since 2016, to give new Beverly members a full year of compliant nanny payroll at no additional cost.

The nanny hiring market remains one of the most competitive and time-consuming processes families face. Across the United States, more than 800,000 parents search for a nanny in any given week. Fewer than 5 percent will find someone truly great.

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Beverly addresses this imbalance by embedding a dedicated chief of staff — a credentialed childcare coordination expert — inside each family. The coordinator contacts multiple nanny agencies on the family's behalf, screens candidates through a six-stage evaluation where fewer than one percent pass, conducts video pre-screen interviews with recorded assessments, schedules meet-and-greets and trial days, structures offers, drafts employment contracts, and provides post-hire performance management and coaching.

"Most families spend over 80 hours managing a single nanny search while working with just one agency and a limited candidate pool. Beverly compresses that to under eight hours and gives families priority access to the widest pool of caregiver talent in their city," said Ismail Colak, Founder of Beverly. "Every working parent deserves the kind of childcare infrastructure that has historically been reserved for executives and celebrities. That is what Beverly was built to provide."

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Founded by a team with deep expertise in technology, HR, recruiting operations, and childcare systems, Beverly was developed to transform the process of finding and managing childcare for a generation of parents whose professional demands have outpaced the support available to them. The company refined its model in the San Francisco Bay Area working with top executives from companies in technology, finance, law, and venture capital before expanding nationwide.

Through the new Poppins Payroll partnership, Beverly members who are new Poppins Payroll clients receive one full year of payroll service included — a value of $588. Poppins Payroll handles automated tax filings, direct deposit, PTO tracking, W-2 preparation, and supports workers' compensation add-ons across all 50 states and Washington, D.C. Beverly clients also receive VIP Concierge access to Poppins Payroll's dedicated support team.

For more information about Beverly, visit beverly.io. For details on the Poppins Payroll partnership, visit beverly.io/poppins-payroll.