APPLETON, Wis. - eTradeWire -- Telmark Sales Solutions is a brokerage firm providing sales, marketing, and order processing services to companies within the consumer packaged goods (CPG) industry. The company also offers professional business development services to clients operating in the healthcare and insurance sectors. Through its industry expertise and established relationships, Telmark has supported brands in expanding distribution and strengthening their presence across a variety of retail channels.

Market Performance Group (MPG), a portfolio company of Sentinel Capital Partners, is an omnichannel commerce agency that partners with consumer packaged goods manufacturers to support brand growth across both physical and digital retail environments. The company provides a range of services designed to help brands navigate evolving retail channels and strengthen their market presence.

The acquisition of Telmark Sales Solutions expands Market Performance Group's presence across additional retail and distribution channels within the consumer packaged goods sector. The transaction brings together MPG's broader commerce platform with Telmark's brokerage capabilities and established industry relationships, creating a stronger offering for consumer brands.

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"It was a pleasure working with Dan Van Daalwyk and Jose Morales throughout this process. Dan's clear vision for the next phase of Telmark, along with the strength of the team he has built, made the company's time on market both productive and insightful for all parties involved. From our initial discussions, the team at Sentinel Capital Partners demonstrated a strong interest and commitment to completing a transaction. Combined with the strategic fit Market Performance Group provided, the acquisition became a compelling opportunity for all sides. We look forward to seeing the continued success of this partnership and wish both teams the very best moving forward."

— Corbin Woodley, Associate, Benchmark International

Americas: Sam Smoot at +1 (813) 898 2350/ Smoot@BenchmarkIntl.com

Europe: Michael Lawrie at +44 (0) 161 359 4400 / Lawrie@BenchmarkIntl.com

Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled transactions across various industries from offices across the world. With decades of M&A experience, Benchmark International's transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook's and Refinitiv's Global League Tables.

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Website: http://www.benchmarkintl.com
Blog: https://www.benchmarkintl.com/insights