LOS ANGELES - eTradeWire -- Serial Entrepreneurs Launch Bellhaven & Co.,
A Pet Lifestyle Brand Inspired by a Rescue Dog Named Bella

[Loma Linda, California] — August, 08, 2026 — Bellhaven & Co., a new pet lifestyle brand offering premium toys, apparel, and accessories for dogs and cats, officially launches September 1, 2026. Founded by sisters Danielle and Marja, both seasoned entrepreneurs behind other successful businesses, Bellhaven & Co. was born out of a deeply personal mission: to honor and give back to rescue dogs in need.

The idea for Bellhaven & Co. began with Bella, Danielle's own rescue dog. Bella's journey from needing a home to becoming a beloved member of the family sparked a bigger question for the sisters: what would it look like to build a brand that gave back the same way Bella had given Danielle so much? That question became the foundation of Bellhaven & Co.

"Bella changed our lives, and we wanted to build something that gave that same chance to other dogs still waiting for their people," said Danielle, co-founder of Bellhaven & Co. "This brand is really our way of saying thank you to her, and paying it forward."

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Danielle and Marja bring years of entrepreneurial experience to Bellhaven & Co., having built and grown successful businesses together before turning their attention to the pet industry.

"We've built businesses before, but this one is personal," said Marja, co-founder of Bellhaven & Co. "Bella is the reason this company exists. Every product we offer, and every dollar we give back, traces back to her story."

Ethically Sourced, Quality-First Products

Bellhaven & Co. curates its collections around three distinct product lines — Trailblazer (durable outdoor gear for active pets), Heritage (elevated, boutique-inspired apparel and toys), and Everyday (reliable essentials for daily life) — giving pet parents options across price points without compromising on quality or ethics.

Every product is vetted for safe materials, humane and ethical manufacturing practices, and durability, reflecting the founders' commitment to building a brand pet parents can trust — not just for their pets' happiness, but for their wellbeing.

"So many products marketed to pet owners cut corners on quality or sourcing," said Danielle. "We didn't want to build another brand that just looked good on a shelf. We wanted every single item to hold up to real life — and to be something we felt good about putting our name behind."

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A Purchase That Gives Back

Unlike most pet retailers, Bellhaven & Co. was built around a give-back model from day one. A portion of every purchase is donated to rescue organizations supporting dogs still waiting for their own happy ending, just like Bella once was. This positions Bellhaven & Co. among a small number of pet companies nationwide that have made philanthropic giving a core part of their business. This is our company philosophy surrounding all our businesses.

"Happy pet, happy human — that's the whole idea," said Marja. "But we wanted to take it one step further. Every time someone shops with us, they're not just making their own pet happy. They're helping make sure another rescue dog gets the same chance Bella did."

About Bellhaven & Co.

Bellhaven & Co. is a pet lifestyle brand offering premium toys, apparel, and accessories for dogs and cats. Founded by sisters and entrepreneurs Danielle and Marja, and inspired by Danielle's rescue dog, Bella, Bellhaven & Co. is committed to ethically sourced, quality-first products and donates a portion of every purchase to rescue dogs in need. Learn more at https://www.bellhavenco.com or follow along at @bellhavenandco