LONDON - eTradeWire -- Research incentive payout platform Ayda today announced the next version of its eponymous research payment platform, which offers researchers the ability to hold wallets in 3 currencies and pay participants across 52 countries.

When Ayda (formerly known as Particity) initially launched, it focused on serving UK researchers making domestic participant payments in GBP. Due to significant customer demand, the platform now enables researchers to make cash payments in GBP, USD and Euro to participants in 52 countries.

And while 4 out of 5 incentives are paid direct-to-bank, the platform has also increased its voucher destinations now offering vouchers for over 500 retailers.

"While the majority of our customers are based in the UK, their research puts them in contact with an international participant base, with particular strength in Europe and North America," commented Ayda CEO and Founder Shifra Cook.

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"Their demand to use Ayda to make cash payouts to a more global audience has been a significant driver of this new version of the platform. We're delighted to be able to offer busy research organisations even greater opportunities to make cash payments to participants in more countries, and to enjoy significant time savings as a result."

About Ayda
Ayda (https://www.helloayda.com/) is a software platform that makes it quick and easy for researchers to make instant incentive payouts to research participants – both direct to bank, and to other destinations. Researchers save up to 60 days a year and increase participant retention by streamlining the internal payout process and delivering an optimal participant payout experience. Founded in 2021 by CEO Shifra Cook, Ayda is known and loved by leading research teams in the UK and US, including EssenceMediacom, Firefish and Yonder Consulting. www.helloayda.com