LOS ANGELES - eTradeWire -- Aurora Blur, an emerging American wellness technology brand, has expanded its product line of at-home red light therapy devices engineered for pain relief, joint pain support, muscle recovery, and skin wellness. The brand's signature Flex Therapy Pad and ScalpRevive Pro Dual are gaining traction with U.S. consumers seeking professional alternatives to costly clinical treatments.

The U.S. red light therapy market is projected to exceed $1.4 billion by 2030, driven by rising consumer demand for non-invasive pain relief and at-home recovery solutions. Clinical sessions at chiropractor offices and wellness centers typically cost $75 to $200 per visit, putting consistent treatment out of reach for most Americans.

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Aurora Blur addresses this gap by engineering home-use devices with the same 660nm (red) and 850nm (near-infrared) wavelengths used in clinical photobiomodulation. The brand's hero product, the Flex Therapy Pad at $129.99, is designed for targeted application on the back, joints, shoulders, and knees, where pain relief and recovery support are most needed.

"Our customers come to us because they're tired of choosing between expensive clinic visits and ineffective drugstore solutions for joint pain and back pain," said Oleg Dmytrenko, founder of Aurora Blur. "We engineered our devices to deliver clinically researched wavelengths in a format people can actually use every day — from the comfort of their own homes."

Aurora Blur's full lineup is available at https://aurorablur.com and spans three categories: Pain Relief and Recovery (Flex Therapy Pad, VitaWrap Therapy Pro IR, RadiantRest Mat, LumiPanel Slim), Skin Wellness (LumiGlow Flex Mask, Silicone LED Mask), and Scalp Health (ScalpRevive Comb Pro, ScalpRevive Pro Dual Cap).

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Customer reviews highlight consistent improvements in joint comfort and back pain support, with one verified buyer reporting significant relief after 30 days of consistent use. Aurora Blur has shipped to customers across the United States.

Aurora Blur products are powered by clinically researched wavelengths supported by peer-reviewed photobiomodulation studies. While the devices are wellness products and not classified as medical devices, the underlying red and near-infrared light therapy has been the subject of growing scientific interest for its role in supporting cellular recovery.

Aurora Blur products ship free across the United States. Founded in 2026, the brand operates under the tagline: "Glow. Recover. Restore." Read more at https://aurorablur.com/blogs/wellness-journal