AUSTIN, Texas - eTradeWire -- SKU (https://sku.is/), the nation's first and leading accelerator for consumer-packaged goods (CPGs), is now accepting applications for the 12-week Spring '25 Track. Ideal candidates are market-validated companies with dedicated founders and innovative products in hot categories with a desire to scale.

SKU seeks brands from a wide range of categories, including food, beverage, pet care, personal care, apparel and health & wellness. While the program is based in Austin, it is hybrid and brands and mentors can be located anywhere. The application deadline is Dec. 1. Brands can apply here (https://airtable.com/appbF4lkd0Ndr5T6Q/pagjOKI2...).

"SKU has a proven track record of success, providing all of the resources needed for emerging brands to successfully grow," according to Buff Greebe (https://www.linkedin.com/in/buffgreebe/), Executive Director of SKU. "Our mentor network is packed with CPG superstars and our world-class curriculum covers every aspect of running a successful business. We also help to become investor-ready and provide key connections to help them with their fundraising efforts."

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More than 150 brands have completed the program. Successful alumni include such brands as EPIC Provisions (https://epicprovisions.com/), wildwonder (https://drinkwildwonder.com/),Daily Crunch (https://www.dailycrunchsnacks.com/) and DUDE Wipes. (https://dudewipes.com/) PepsiCo plans to acquire SKU alum Siete (https://sietefoods.com/) for $1.2 billion - one of the year's largest CPG deals.

The Spring Track kicks off in mid-February and culminates in late May with the Showcase Pitch event in Austin attended by several hundred influential CPG leaders and investors.

SKU works by equipping startups with the tools they need to succeed. During the 12-week program, SKU surrounds founders with a customized curriculum focused on the entire CPG ecosystem, advanced operations support, and access to funding. Weekly classes focus on valuable topics, including Mission + Vision, Branding, Channel Strategy + Sales, Supply Chain, Operations, eCommerce, Digital Market, Social Media and Fundraising.

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What sets SKU apart are the superstar mentors – a dream team of industry leaders, successful founders, and investment luminaries. Each brand is surrounded by a hand-picked mentor team providing all areas of expertise and category knowledge - a C-suite of talent guiding them through the program. SKU has a network of more than 700 mentors, including the founders of brands such as Vital Farms (https://vitalfarms.com/), Seventh Generation (https://www.seventhgeneration.com/) and Waterloo Sparkling Water (https://www.drinkwaterloo.com/).

In addition to the rewards of working with founders, mentors benefit from the experience of working side by side with their peers. SKU is scheduling interviews with accomplished CPG leaders interested in being a mentor. They can apply here (https://airtable.com/app8XP8fQEXM3LcrV/paghnkGU...).