WESTBURY, U.K. - eTradeWire -- Adventures in Service Design (ASD) is a whole new way to learn user-centred design methods and systems-thinking approaches. In each online workshop "players" (i.e. attendees) dive into Fantasy Land to learn and practice new service design skills in a choice of alternate realities, each populated with an array of characters (i.e. users)

Players can define user profiles in a fairytale castle, assess risk for a dinosaur safari park or map complex integrated services in a space station. This isn't just gimmicky fun: by stepping out of the norm, students can leave all their preconceptions behind them (about how things should work and how they're supposed to tackle a problem) and focus purely on the methods and the outputs. Educators call this "Intentional play" - the act of having fun, but with purpose.

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ASD came about when the creator, Alice Turner, wanted to deliver a training session that allowed students to focus purely on the methods and not get bogged down with overthinking dry real-world examples. "By stepping momentarily out of reality into a world that is safe to experiment in, we can learn those new skills and apply them in a free environment. It's as if finally, we can see the enchanted wood for the talking trees, if you will."

As an introvert, Turner also wanted to create a workshop experience that was more comfortable and welcoming for learners who want to join in with group activities but struggle with shyness. By removing everyone temporarily from everyday life into a make-believe world, students can relax and enjoy the learning experience in an environment where it's perfectly safe to fail.

ASD workshops are designed to be engaging and fun, but ultimately they focus on developing practical user-centred service design skills suitable for teams of all sizes in both private and public sectors.

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Prices range from £180 GBP for a 0.5-day workshop to £360 GBP for a 1 day workshop. The training is delivered in English and times are in GMT.

The first event date will be 3rd October 2025, 9:30am-1:30pm BST (GMT +1)

ASD also offers private group workshops which can be scheduled for AMER and APAC timezones (prices on request via adventuresinservicedesign.com).