BOSTON - eTradeWire -- BOSTON, Mass. — Madhrasi, the Boston-based brand known for bringing authentic South Indian chai to cafés across New England, has announced the launch of its new seasonal product: Desi Rose Syrup.

Inspired by the nostalgic Indian summer drink rose milk, the syrup is crafted using rose, beetroot powder, sugar, and natural ingredients — without artificial colors or flavors. The result is a floral, refreshing syrup designed for modern summer drinks while staying rooted in tradition.

For founder Nancy Daniel, the launch is deeply personal.

"Growing up in India, rose milk was one of those simple joys of summer," says Nancy. "After coming home from the heat, a cold glass of rose milk felt comforting and refreshing. I wanted to recreate that feeling in a cleaner, more versatile form for today's generation."

More on eTradeWire News

• Author Joseph M Corrigan Releases, "Patients First."
• Priority Playlist Urban Music Stage Returns To Atlanta With A New Wave Of Independent Talent
• Super Green Environmental Offers Independent Mold Inspection in South Florida
• Will the film series Mad Max become an Actual reality: Water Wars
• Lkpfm corporation Political Fund Raising

Initially created at home for Nancy's children and their friends, the syrup quickly became a favorite — inspiring Madhrasi to launch it publicly this summer.

The Desi Rose Syrup can be used in traditional rose milk, sparkling drinks, lemonades, matcha, mocktails, desserts, and café beverages. Its naturally pink hue comes from beetroot powder rather than artificial dyes.

Known for its South Indian chai concentrates now served in more than 100 cafés across New England, Madhrasi continues to build products that blend cultural storytelling with modern café culture.

The Desi Rose Syrup is available in 4 oz and 25 oz bottles at: https://madhrasi.com/

For media inquiries, collaborations, or samples: nancy.daniel@madhrasi.com

About Madhrasi
Founded in Boston by chef and entrepreneur Nancy Daniel, Madhrasi brings authentic South Indian-inspired beverages to modern cafés and homes across the U.S. The brand is known for its chai concentrates, clean ingredients, and culturally rooted storytelling.