LOS ANGELES - eTradeWire -- In his YouTube video Alex Hormozi says: "I buy about 50 books a year. I skim most of them and I study a select few. Here are the only books…

In his YouTube video Alex Hormozi says: "I buy about 50 books a year. I skim most of them and I study a select few. Here are the only books that I have studied and I reread every so often, in no order." He goes on to say: "These are the 13 books that probably most influenced my business career."

1. Influence: The Psychology of Persuasion by Robert Cialdini
Robert Cialdini explores the psychological triggers that drive human compliance, identifying six foundational principles: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Through behavioral research and real-world examples, the book reveals how sales professionals, marketers, and negotiators leverage these subconscious shortcuts to influence decisions. Cialdini explains that humans rely on mental heuristics to navigate complex choices, making them vulnerable to compliance tactics. By understanding how these principles operate, readers learn both how to ethically persuade others to say "yes" and how to defend themselves against manipulative persuasion techniques in everyday business and personal interactions.

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2. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Focusing on what happens before a pitch is delivered, Cialdini demonstrates that optimal persuasion lies in the moments preceding communication. "Pre-suasion" is the practice of shifting a target audience's focus to a specific concept immediately before presenting an offer, making them receptive to the coming message. By priming attention through strategic cues, timing, imagery, and language, communicators can alter a prospect's mindset without changing their underlying beliefs or offering new information. The book combines psychological research with practical strategies, showing how directing pre-frame attention drastically increases conversion rates, improves agreement, and subtly guides decision-making before the main conversation even begins.

Click below to see the other books:
https://flatfeeadvertising.com/alex-hormozi-buys-about-50-books-each-year-here-are-the-books-he-has-studied-and-reread-the-most/