DENVER - eTradeWire -- International AI SEO expert Chris Raulf, founder and CEO of Boulder SEO Marketing, will present on generative engine optimization at the Global AI Exchange, a weekly live networking event hosted by Robin Ayoub, on Friday, July 17, 2026, at 7:00 AM Mountain Daylight Time. The session is free to attend and open to anyone who registers.

Raulf brings 30 years in search and deep roots in the localization industry. A frequent speaker at GALA events and a lecturer at the University of Strasbourg and its TCLoc master's program, he was recently a guest on Ayoub's Localization Fireside Chat podcast, where the two explored why most brands are invisible to AI platforms and what businesses can do about it.

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His presentation is titled:

From Search Engine to Answer Engine: How GEO Is Rewriting the Rules of Visibility

The 30-minute session, followed by open discussion, breaks down how answer engines actually select their sources, why traditional SEO alone no longer guarantees visibility, and the concrete steps organizations can take right now to become citable. Raulf will also explore what he calls the biggest untapped opportunity in the space: multilingual GEO, and why the companies that optimize for AI search across languages and markets will win the next decade of global visibility.

"Search is no longer just search. People ask AI a question and get an answer without ever visiting a website, and either you are in that answer or you are invisible," said Raulf. "The businesses that adapt now are the ones AI will be citing a year from now. That is the whole opportunity, and it is still wide open."

Built for discussion rather than lecture, the session leaves room for questions throughout and draws a mix of founders, marketers, and language and localization professionals from the Global AI Exchange community.

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Registration for the Friday, July 17, session is open now on the Global AI Exchange event page.

About Chris Raulf AI SEO Expert
Chris Raulf is the founder of Boulder SEO Marketing, a Colorado-based agency specializing in AI-focused SEO and GEO, and the inventor of Micro SEO Strategies℠. With 30 years in search and deep roots in the localization industry, he is a frequent speaker at GALA events, a lecturer at the University of Strasbourg and its TCLoc master's program, and an SE Ranking Brand Ambassador. He publishes the AI and SEO newsletter on LinkedIn and recently hosted the AI SEO and GEO Online Summit with more than 600 registered attendees.