FORT MYERS, Fla. - eTradeWire -- Goodwill Industries of Southwest Florida (SWFL) is proud to announce a new $35,000 sponsorship from Aetna^®, a CVS Health business. A portion of the sponsorship will support Goodwill's Greatest Needs Fund, which helps sustain vital community programs.  As a sponsor, Aetna will also provide valuable information about Medicare and health resources to seniors shopping at select Goodwill stores in Southwest Florida.

Every Wednesday, Goodwill shoppers aged 55 and older enjoy a 20% Senior Discount. Through this new sponsorship, Aetna representatives will host information tables at a number of Goodwill locations, offering guidance on Medicare options and health resources and adding a meaningful touch to the weekly shopping experience.

"This collaboration is about more than just savings at the register," said Ashley Price, Goodwill SWFL Director of Development. "It's about helping our seniors make informed healthcare decisions and feel supported in their community."

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The year-long sponsorship, running from October 2025 through October 2026, includes Aetna's presence at the following Goodwill stores:

Naples: Pine Ridge, Heritage Bay, and Naples Park

Fort Myers: Page Field and Island Park

Cape Coral: West Cape

Port Charlotte: Kings Highway

Aetna will also work with Hatton B. Rogers Retirement Community (a Goodwill Housing Services property) to host educational events for residents, will participate in Goodwill's Mobile Community Resource Center events, and will have a presence at Goodwill sponsored Job and Resource Fairs in Collier and Charlotte Counties.

Seniors who visit the Aetna tables will also receive a discount code.

Goodwill SWFL serves more than 25,000 individuals annually through programs in employment training and upskilling, small business development, disability services, and affordable housing. The organization also employs 1,066 individuals across Southwest Florida and keeps millions of pounds of reusable goods out of landfills each year.

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"Together with Aetna, we're building stronger, healthier communities, one Wednesday at a time," says Price.

About Goodwill Industries of Southwest Florida:

Goodwill Industries of Southwest Florida, Inc. is a 501(c)(3) nonprofit organization dedicated to helping people with disabilities and other disadvantages achieve their full potential through the power of work. Programs and services are offered in five counties: Lee, Collier, Charlotte, Hendry, and Glades. For More information, visit https://goodwillswfl.org/