ATLANTA - eTradeWire -- Marketing and media leader, Josh Weaver, is proud to announce the launch of Adtheory, a groundbreaking marketing resource that aims to provide a fresh perspective on the marketing, media, and advertising industries. Committed to offering valuable insights, resources, and in-depth coverage of the latest industry trends, Adtheory seeks to empower marketers with diverse lived experiences and perspectives.

Adtheory focuses on the intersection of marketing, media, and advertising with culture and society, examining how marketers can create more effective and resonant campaigns. The platform offers columns, guides, and other valuable content to help readers stay ahead of the curve in the rapidly evolving industry. Whether a seasoned professional or just starting out, Adtheory aims to become the go-to source for anyone seeking to stay informed, engaged, and inspired.

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Josh Weaver brings over 10 years of experience in managing omnichannel media and integrated marketing strategies for major brands and organizations. He has led and developed marketing and media teams, significantly increased brand awareness, and contributed to award-winning campaigns.

During his time at at a leading nonprofit, Josh played a pivotal role in increasing brand awareness by over 40% among its core audience in one year. And at a comScore-leading digital media outlet, he managed a multi-city team of 10 media strategists and led a $12MM multi-format, international campaign for Chanel Fragrances, which increased Chanel's consideration share among female Millennials by 21%.

Equity is a defining principle for Josh Weaver. As a Black LGBTQ marketing professional raised by a single mom in Texas, he brings his unique perspective and lived experiences to create marketing strategies that are inclusive and equitable. Through his work, he has promoted equity in advertising and made a lasting impact on the marketing world.

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Join the marketing revolution by staying connected with Adtheory for the latest news, insights, and resources to help you thrive in marketing and advertising. Visit adtheory.blog and follow @adtheoryblog on social media for regular updates.

About Adtheory:
Adtheory is a marketing, media, and advertising news and insights platform that provides comprehensive coverage through an intersectional lens. Established by Josh Weaver, a seasoned marketing and media leader, Adtheory is dedicated to helping readers stay ahead of the curve in the rapidly evolving industry.