NEW YORK - eTradeWire -- New York, NY— American Conference Institute (ACI) has announced an exclusive spotlight interview with the FTC and the NAD at the 8th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation.

The conference will take place on February 6 – 7, 2025 at New York Bar Association, New York City. This premier event for legal and compliance professionals in marketing and advertising will explore the latest developments and trends in ad claims substantiation and provide cross-industry solutions for tackling today's biggest challenges.

Driven by the co-chairs from Amazon, The Clorox Company and Baker & Hostetler LLP, the speaker faculty includes legal counsel from Capital One, Colgate-Palmolive, Google, Marriott International, PayPal, SC Johnson, Sony Interactive Entertainment, Unilever, Verizon, Whole Foods Market and more.

Key Topics Include:

• Navigating the FTC's Final Rules on Testimonials and Consumer Reviews
• Using GenAI, Virtual Influencers, and Other AI-Enabled Tools in Your Ad Campaigns
• Traversing the FTC's Latest Rules on Junk Fees and Subscription Offerings
• Bridging the Gap Between Legal and Marketing Teams When Launching a New Product
• Backing Your Health & Wellness Claims with Competent and Reliable Scientific Evidence
• Claims Substantiation Lessons Learned from Recent Class Action Trends

With evolving consumer expectations, increased regulatory scrutiny, and the growing influence of social media and digital advertising – substantiating advertising claims has become more complex than ever.

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Through case studies, regulatory updates, and interactive sessions, this event will equip attendees with actionable strategies for mitigating today's biggest advertising compliance risks and help avoid legal pitfalls, protect your brand's reputation, and build consumer trust.

For media inquiries or more information, please visit: https://www.americanconference.com/advertising-claims-substantiation/

About the American Conference Institute: The American Conference Institute (ACI) is a leading provider of legal and regulatory events, delivering actionable insights and practical strategies to professionals across various industries.