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Troy Young, 651vinyl.com CEO, theorizes that one of the reasons for much of their success is the rise in home-based craft businesses and the ability to ship products and reach customers through platforms like Etsy.com and Facebook Marketplace. The second key to success is forming a connection with customers through social media. Having the best customer service has become a staple in the way the company operates, and now what they are known for. Providing resources like downloadable documents and their Facebook group have given customers a means to contact the company, connect with one another, and share their creations. The Facebook group recently surpassed 100,000 members.
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To read the full article from Louisville Business First, click here: https://www.651vinyl.com/crafty-plan-louisville-vinyl-business-set-to-expand-with-new-warehouse.html
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