MINNEAPOLIS - eTradeWire -- 23rd State, a Minnesota innovator in THC-infused beverages, today released the results from Cohort 2 of its real-world study conducted with MoreBetter, marking a key milestone in validating product performance in the infused beverage category.

This latest dataset demonstrates that 23rd State products—including Fresh Press NA Perry and SHAKE THC beverage enhancers—deliver reliable and repeatable experiences, positioning the brand as a benchmark for performance in a category often defined by variability.

Real-World Evidence Driving Reliability

Cohort 2 builds on MoreBetter's, a leading real-world evidence (RWE) platform that specializes in longitudinal consumer research for functional and infused products, its infused beverage study represents one of the largest datasets in the category, providing statistically significant insight into product performance in real-life conditions, national infused beverage study, analyzing thousands of sessions from real consumers across multiple products and formats. The study emphasizes real-world performance, capturing insights that go beyond anecdotal feedback and marketing claims.

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Key findings for 23rd State products include:

• Predictable onset: Effects most commonly occur within 20–40 minutes
• Consistent duration: A stable 2–3 hour experience window
• Repeatable outcomes: Experiences improve and become more reliable with continued use
• Alignment with design intent: Reported effects match the intended product formulation

These results underscore the importance of precise formulation, engineering, and evidence-driven design in building consumer trust and driving category standards.

Explore the full results here:

• Fresh Press NA Perry study insights: https://23state.com/pages/fresh-press-na-infused-perry-real-world-study-results-23rd-state
• SHAKE THC beverage enhancer insights: https://23state.com/pages/the-science-behind-shake-thc-beverage-enhancer-23rd-state

Raising the Bar for THC Beverages

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"For the infused beverage category to mature, brands need to deliver predictable and repeatable experiences," said Leah Kollross, Founder of 23rd State. "Cohort 2 shows that 23rd State is not just participating in the space—we are defining what performance means."

The study's findings provide brands, operators, and consumers a clear benchmark for what works—and what doesn't—in THC beverage formulation.

About 23rd State

23rd State is a Minnesota-based beverage company crafting THC-infused products designed for consistency, predictability, and modern social experiences. Flagship offerings include SHAKE THC beverage enhancers and Fresh Press NA Perry, each developed with a focus on data-driven formulation and real-world validation.