Popular on eTradeWire
- Gaia Learning Implements Recite Me Toolbar for Inclusive Global Learning Experiences - 109
- Yours Humanly Break a Sweat for Education 5K Run, Heather Farm Park
- CONFAST Concrete Screws, Uses & Important Concrete Screws, Uses & Important Information
- Private Offices, Virtual Offices & Meeting Room in Calgary Alberta
- EquityProtect Achieves SOC 2 Type 1 Certification, Reinforcing Commitment to Data Security & Privacy
- Erica Collins Legendary Pioneer Plus Model Presents Inaugural AI Plus Size Curvy Full Figured Fall Fashion Show
- "Rediscover Oakland & World Through Film" 21st Oakland International Film Festival Kicks Off Today
- Lingoport, Inc., Presents an In-Depth Article on Internationalization Testing
- Decade of Impact: 200 Vegan Facebook Groups Thrive
- International Ladies of Purpose Conference Announced For 2024 In Ponce, Puerto Rico
Similar on eTradeWire
- Tanktwo Launches New Battery Advisory Service
- Unlocking Success in Pahrump, NV: Tailored Local Marketing Strategies Take Center Stage
- The Petrova Experience Launches New Product to Help New-to-Role CX Professionals
- Your Home Team's Felicia Harris Ranks Among Top 50 Realtors in RE/MAX, Outshining 907 Associates
- Better Business 2023 with the Customer Agility Framework ™
- Millennial Entrepreneur Brandon Andrews Featured in Washington Post Piece on Issues Important to Young Voters
- SafeBreak® Vascular FDA Cleared for All Vascular Access Lines on Patients Two Weeks of Age and Up
- Breaking the Silence: Chrys Violet, HBCU Alum, Maps Out the Journey to Mental Wellness
- Revolutionize Revenue Management with RevSystems: The Future of Revenue Insight and Control is Here
- Deja Tyla Sobelman Launches Career Owls' New Program - Free Resume Advisor for Low-Income Fami
2022 Ad-to-Sales Ratio Benchmarks by Company and Industry
eTradeWire News/10731496
VIRGINIA BEACH, Va. - eTradeWire -- Schonfeld & Associates, Inc. has released the latest annual edition of Advertising Ratios & Budgets. The report covers over 2,500 individual companies within 320 industries that spent on advertising in 2022. Over 350 non-U.S. headquartered firms are included.
For each company, the study reports advertising spending, revenue and gross profit for 2022, along with advertising-to-sales and advertising-to-gross-profit ratios for 2022 and 2021 as well as annual growth rates for ad spending and sales. For each industry, 2022 and 2021 revenue and advertising spending are reported along with advertising-to-sales and advertising-to-gross-profit ratios for 2022 along with growth rates in ad spending and sales. Users of the study can monitor competition and evaluate marketing strategies.
Advertising by catalog and mail-order houses, the top spending industry, increased to over $48 billion and the industry saw an increase of 7% in revenue. Online powerhouse Amazon continued to grow its advertising budget by just under 30 percent. Variety stores, led by Wal-Mart, increased their ad budgets over 4% for a total of over $6 billion in 2022, with revenues increased by over 6%.
More on eTradeWire News
Technology companies providing services to social media platforms, led by Alphabet and Meta, spent over $18 billion in 2022 an increase of over 5% and saw revenue gains of over 7%.
The pharmaceutical industry reported ad spending exceeding $17 billion in 2022, up 3% from 2021.
Cable and pay TV services, led by Comcast, increased their ad spending by 22% to $16.2 billion. In the entertainment industry, on demand binge watching has become the popular option.
Large, diversified food companies spent a total of almost $2.5 billion in 2022, showing very little change from 2021. The beverage industry spent $9.5 billion, a 2% increase, and revenues were up 9%. The 48 separate restaurant chains in the Schonfeld study spent a total of $3.9 billion in 2022, an increase of over 12% from 2021 and saw a 14% increase in sales.
Advertising Ratios & Budgets is widely used for strategic planning by ad agencies, monitoring competitors, planning ad budgets, and identifying new business prospects. Information is grouped to show all competitors within an industry.
More on eTradeWire News
The 156-page PDF report is available for $ 395. Excel data files are also available for all companies and industries. Five years of revenue, ad spending, gross profit and ratio information is provided within the datafiles to allow for additional analysis. The 2023 edition of the PDF study along with Excel datafiles is $ 495. Contact Schonfeld & Associates, Inc., 1932 Terramar Lane, Virginia Beach, VA 23456. Call for more information: 800-205-0030 or visit the company's web site at www.saiBooks.com under the Area of Expertise: Advertising Spending.
For each company, the study reports advertising spending, revenue and gross profit for 2022, along with advertising-to-sales and advertising-to-gross-profit ratios for 2022 and 2021 as well as annual growth rates for ad spending and sales. For each industry, 2022 and 2021 revenue and advertising spending are reported along with advertising-to-sales and advertising-to-gross-profit ratios for 2022 along with growth rates in ad spending and sales. Users of the study can monitor competition and evaluate marketing strategies.
Advertising by catalog and mail-order houses, the top spending industry, increased to over $48 billion and the industry saw an increase of 7% in revenue. Online powerhouse Amazon continued to grow its advertising budget by just under 30 percent. Variety stores, led by Wal-Mart, increased their ad budgets over 4% for a total of over $6 billion in 2022, with revenues increased by over 6%.
More on eTradeWire News
- Tanktwo Launches New Battery Advisory Service
- Celebrating Excellence with John Schmitty Schmidt, Our Veteran Real Estate Agent!
- Heat Transfer Innovations: Tec-Masters and RPI on the ISS
- Vivera Prevails in Litigation Against Former Los Angeles Commissioner Pedram Salimpour
- Unlocking Success in Pahrump, NV: Tailored Local Marketing Strategies Take Center Stage
Technology companies providing services to social media platforms, led by Alphabet and Meta, spent over $18 billion in 2022 an increase of over 5% and saw revenue gains of over 7%.
The pharmaceutical industry reported ad spending exceeding $17 billion in 2022, up 3% from 2021.
Cable and pay TV services, led by Comcast, increased their ad spending by 22% to $16.2 billion. In the entertainment industry, on demand binge watching has become the popular option.
Large, diversified food companies spent a total of almost $2.5 billion in 2022, showing very little change from 2021. The beverage industry spent $9.5 billion, a 2% increase, and revenues were up 9%. The 48 separate restaurant chains in the Schonfeld study spent a total of $3.9 billion in 2022, an increase of over 12% from 2021 and saw a 14% increase in sales.
Advertising Ratios & Budgets is widely used for strategic planning by ad agencies, monitoring competitors, planning ad budgets, and identifying new business prospects. Information is grouped to show all competitors within an industry.
More on eTradeWire News
- This #realestateagent is absolutely SMASHING this market! How does she do it, you ask? Well
- Achieve Silky Smooth Skin: Introducing Permanent Brazilian Hair Removal Treatment in Toronto
- Clarissa R. Cottrill Unleashes Her Latest Novella "Cafe Vengeance"
- GlobalReach BI revolutionizing Competitive Intelligence for the Life Science industry
- CONFIRMED - Trump Co-Defendants Being Offered Deals
The 156-page PDF report is available for $ 395. Excel data files are also available for all companies and industries. Five years of revenue, ad spending, gross profit and ratio information is provided within the datafiles to allow for additional analysis. The 2023 edition of the PDF study along with Excel datafiles is $ 495. Contact Schonfeld & Associates, Inc., 1932 Terramar Lane, Virginia Beach, VA 23456. Call for more information: 800-205-0030 or visit the company's web site at www.saiBooks.com under the Area of Expertise: Advertising Spending.
Source: Schonfeld & Associates, Inc.
0 Comments
Latest on eTradeWire News
- An Interactive Art Exhibition In Queens - Postcards From The Abstract(ed) Universe
- The National Black Movie Association and its Award Winning HBCU Student Filmmakers Feted at Inaugural DC Gala
- Organ Stop Pizza Partners with The Joy Bus and Wow Wheat Beer to Help Cancer Patients
- Green Road Energy's TAG System Named Finalist in Prestigious Platts Global Energy Awards 2023
- John Duffy Presents "A Sunday Night Horse" and "Miracle in East Texas"
- The Jeremiahs Bring Irish Folk Magic to New Spire Arts Stage
- University Archives' Oct. 18 online auction features items signed by history's brightest luminaries
- Announcing All About Electrical, Trusted Commercial and Residential Electrical Experts
- Top Deals on Used Honda Civics for Sale in Toronto!
- Domestic Violence Crisis Continues Post Pandemic
- E.K. Coggin Plumbing Offers Round-the-Clock Emergency Plumbing Service in Brevard County, FL
- Prospect Medical Holdings, Inc. Data Breach: Murphy Law Firm Investigates Legal Claims
- Lorien Health Services Named to Newsweek Magazine's 'America's Best Nursing Homes 2024' List
- Mark Bado, MCM, CCE, Joins Mizner Country Club As Its New General Manager & Chief Operating Officer
- Famous Drummer Bob Holz Release With John McLaughlin, Jean Luc Ponty and Darryl Jones
- U.S. Air Force Selects the Latest Integris Composites Innovation
- Oaktree Acquires Consolidated Chassis Management
- California Pools Opens Austin North Office, The Company's 3rd Texas Location
- Girls on the Run - DC's Community 5K: Run, Walk, and Inspire
- Century Fasteners Corp. and Cherry Aerospace at International Fastener Expo 2023