Popular on eTradeWire
- Multi-Media Entertainment Conglomerate, ZATA Entertainment, LLC. to Bring Diversity and Inclusion to Las Vegas - 519
- Ether-1 Cryptocurrency Price Up 900% in 2021 As Demand For It's Censorship-Proof Hosting Platform Skyrockets Organizations Push Back Against Big-Tech - 476
- Small Vermont Business Owner Gets a Big Break - 461
- 420 Enthusiasts Prepare to Celebrate Adult Use with Outdoor Shopping and Music Festival ft Hip-Hop group the Luniz - 407
- Indiana Roadside Markers on YouTube - 391
- Hawaiian Airlines Reservations Cheap Tickets - 368
- Beyond Times Square Launches New Logo to Embrace the Future of Luxury Travel - 309
- Reserve early if you plan visiting State and National Parks - 307
- Fifty States of Vodka is Now Available in Every Total Wine In Florida - 303
- Lets Yangtze River Cruise Fever Commence - 274
Similar on eTradeWire
- Beacon Media + Marketing Hires New Recruits Ahead of Reno Expansion
- Disney Star Devan Leos Is Using Social Media to Support Charities
- Martine Dowden Speaking at Columbus JS
- ProStrategix Proud To Announce Being Chosen Again as a Top Web Design Agency by DesignRush
- Cimcorp Automation Ensures Freshness for EDEKA
- TVS Boxing Network Adds Greatest Fights of the 20th Century From Video Techniques on WatchYour.TV
- Jolly CBD Gummies | How Jolly Can These CBD Gummies Be?
- Outlines the latest trends of web development that companies should consider
- Orchestry and Intelogy Announce their Partnership to Make Work Simple in Microsoft 365
- USIS AV Launches Startup AV Focused on Unique Needs of the Startup Community
2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe
eTradeWire News/10618990
PERTH, Australia - eTradeWire -- An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative startup that is introducing new interactive, programmatic technologies and business models to advertisers, brands and network service providers.
"The uptake of Connected TVs by consumers across Europe through the pandemic year of 2020 has created an intelligent infrastructure that allows pay TV operators and network service providers to deliver highly targeted messages to connected-home audiences in an automated manner," says Cyril Daoud, CEO of Hoppr.
"Our first annual survey of European operators reveals a thriving new business model that is creating much more intimate ties between consumers and brands. European service providers are in an ideal position to tailor engaging advertising content with a level of precision and transparency that is already revolutionizing the industry," he says.
More on eTradeWire News
European Pay TV operators and network service providers plan to expand investments in programmatic advertising initiatives to generate high-margin revenue streams from brand managers and marketing agencies over the course of 2021. In so doing, executives are exploring new business models and advertising technology solutions that will monetize access to connected home audiences across the region without disrupting end-user entertainment experiences.
The survey of 103 European network service provider executives also revealed the following:
In rank order of priorities, here is how NSPs in Europe currently plan to roll out programmatic advertising initiatives:
(Total Respondents: 103 executives representing service providers operating across all European time zones -- including Turkey and Russia.)
More on eTradeWire News
For more information, please visit:
https://hoppr.com.au/wp-content/uploads/2021/04/Hoppr-BTR-100-Survey-on-Connected-TV-and-CPE-based-Programmatic-Advertising-Trends-in-Europe.pdf
"The uptake of Connected TVs by consumers across Europe through the pandemic year of 2020 has created an intelligent infrastructure that allows pay TV operators and network service providers to deliver highly targeted messages to connected-home audiences in an automated manner," says Cyril Daoud, CEO of Hoppr.
"Our first annual survey of European operators reveals a thriving new business model that is creating much more intimate ties between consumers and brands. European service providers are in an ideal position to tailor engaging advertising content with a level of precision and transparency that is already revolutionizing the industry," he says.
More on eTradeWire News
- Human Resilience Organization Helping Youth Plant Their Dreams
- Prominent Orange County, N.Y. estates to cross the block at EstateOfMind's 2-session auction, May 15
- Remote Work From Home Without Upfront Fees
- High-Tech Health Company Celebrates One-Year Anniversary of Its CBD Product Line
- Understanding integrations is critical to your ongoing LMS stability
European Pay TV operators and network service providers plan to expand investments in programmatic advertising initiatives to generate high-margin revenue streams from brand managers and marketing agencies over the course of 2021. In so doing, executives are exploring new business models and advertising technology solutions that will monetize access to connected home audiences across the region without disrupting end-user entertainment experiences.
The survey of 103 European network service provider executives also revealed the following:
- 85.4% of respondents believe new developments in "ad-tech solutions" are making it easier for network service providers in Europe to deploy programmatic advertising initiatives.
- Over half, 58.3% of executives surveyed say generating revenues from programmatic advertising initiatives is a complicated business model to develop.
- Nearly three quarters (74.8%) indicated that their NSPs are already generating programmatic advertising revenues in one form or another.
- 67% reported their organizations generated more programmatic advertising revenues in 2020 compared to 2019.
- Just over three quarters (75.7%) of respondents indicated that their NSPs will generate more programmatic advertising revenues in 2021 than in 2020.
- As a result, 72.8% of organizations represented in the European survey are planning to invest more resources into developing programmatic advertising programs over the course of 2021.
In rank order of priorities, here is how NSPs in Europe currently plan to roll out programmatic advertising initiatives:
- Interactive advertising - 63.1%
- Video advertising - 58.3%
- Banner advertising - 36.9%
- Rich media overlays - 35.0%
- Affiliate marketing - 35.0%
- Brand surveys - 33.0%
- Native advertising - 26.2%
- Walk-through advertising - 25.2%
(Total Respondents: 103 executives representing service providers operating across all European time zones -- including Turkey and Russia.)
More on eTradeWire News
- Beacon Media + Marketing Hires New Recruits Ahead of Reno Expansion
- A Belief Worth Sharing - New Anthology Features Joy Kogawa, Jim Wong-Chu and over 20 Asian Writers
- iremoteft.com: World's Only All-Remote Network for Remote Employers and Employees
- Moriah Consulting and Speights Group LLC Sign 5-Year Consulting Agreement
- AUA College of Medicine, Carson-Newman University Pen Admissions Agreement
For more information, please visit:
https://hoppr.com.au/wp-content/uploads/2021/04/Hoppr-BTR-100-Survey-on-Connected-TV-and-CPE-based-Programmatic-Advertising-Trends-in-Europe.pdf
Source: Hoppr
0 Comments
Latest on eTradeWire News
- Repeater Communications/InSite Wireless Group Alum Announce the Formation of RCG Tower Group, LLC
- ProStrategix Proud To Announce Being Chosen Again as a Top Web Design Agency by DesignRush
- Academic Search Engine Knobull Helps To Bolster Student Wellbeing
- Physicians' Primary Care of Southwest Florida Hires Internal Medicine Physician
- ADM Endeavors, Inc.(OTCQB:ADMQ): CNBC Reports Retail Sales Boom in March; ADMQ Concurs, Reporting Si
- A Urban Morgan Productions Inc. debuts its latest feature film "Deception," directed by Justin Williams
- US Black Engineer Magazine Releases 2021 Top Supporters of HBCU Engineering Schools List
- Black Diamond Firm Announces Representation of Defensive Lineman, Shakore Philip
- LKNFEST, a 4 Day Food, Fashion and Beauty Event Coming to Lake Norman, NC
- Northeast Florida Healthy Start Coalition To Host Diaper Drive and Family Day in Downtown Jacksonvil
- Companies Can Now Get an Energy Manager on Their Staff but Not on Their Payroll
- CME Corp Announces Three-Year Contract to Provide Healthcare Technology Management Services
- Cimcorp Automation Ensures Freshness for EDEKA
- Refreshing the look of National Van Lines Trailers
- New Website For Pop Art Phenomenon 'Whatshisname'
- Script Revolution – The Most Successful Free Resource for Screenwriters You Don't Know About
- TVS Boxing Network Adds Greatest Fights of the 20th Century From Video Techniques on WatchYour.TV
- Jolly CBD Gummies | How Jolly Can These CBD Gummies Be?
- Bethesda Academy President Receives Esteemed Betty B. Disher Educational Innovator Award
- Lee and Associates Closes $7.5 Million Industrial Lease Transaction in Thousand Oaks