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Social media advertising is the act of advertising products or services on social media platforms. Usually, it is done by boosting posts, creating ads, and utilizing social media analytics to see how users engage with the ad campaign.
Social media advertising is a considerable part of the marketing world today.
With over 2 billion monthly active users on the major social networks, it's crucial to take advantage of this advertising opportunity.
The way ads work on social media is very different from most advertising methods, which gives you great flexibility in reaching and targeting audiences with ads that are more specific than other methods.
Advertising on social media has become so popular because people are spending more time on their phones, which means that ads are constantly being served to them.
There are many advantages of using social media advertising. In today's guide, you will learn more about the core advantages of social media advertising.
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Digital marketing concept, online advertisement, ad on a website and social media
The advantages of using social media advertising are:
1. Social Media Ads Are More cost-effective than traditional marketing
2. Social media advertising marketing messages are flexible and personal
3. The time needed for a campaign to be successful is much shorter than other forms of advertising
4. Social media advertising has more range for targeting options.
5. Social media ads have higher conversion rates
6. Social media is a way of life for many people.
7. Social media advertising is the best way to promote events.
8. Social media ad is a way to reach potential customers.
9. Social media ads help businesses to generate leads online (https://www.sociallybuzz.com/how-to-generate-leads-online/).
10. Social media ad is a way to keep customers up-to-date.
What is an impression in social media advertising?
Impressions are the number of times an advert was seen.
What is reach in social media advertising?
Reach is the number of people that an advert can potentially reach. I.e., how many people can see the ad.
What is engagement in social media advertising?
Engagement rate is how many people commented, shared, liked, reacted, or clicked on the advert to visit the company's website to take action.
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